Online Test Preparation in the US - Market Size and Intelligence Report - Indalytics Advisors
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Transcript of Online Test Preparation in the US - Market Size and Intelligence Report - Indalytics Advisors
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 0
GAM
ONLINE TEST PREPARATION IN THE US — MARKET SIZE AND INTELLIGENCE REPORT
Indalytics Advisors [email protected] www.indalytics.com
September 2015
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 1
TABLE OF CONTENTS
Market Size of Online Test Preparation in the US
o Online Test Preparation for Standardized Tests at School Level
o Online Test Preparation for Standardized Tests at Undergraduate Level
o Online Test Preparation for Standardized Tests at Postgraduate and Professional
Level
Types of Online Test Preparation for Standardized Tests
Forecasted Market Size of Online Test Preparation in the US
Demand for Online Test Preparation in the US
o Which Standardized Tests Are in High Demand?
o Where is the Demand for online Test Preparation Coming From?
o Modes of Online Test Preparation
Trends in Online Test Preparation in the US
o Introduction of New Test Preparation Products
o Expansion in Online Test Preparation Space
o Investments in Online Test Preparation
Profiles of Key Players
o Barron’s Test Prep
o Grockit
o Kaplan, Inc.
o Khan Academy
o Knewton
o Manhattan Review
o McGraw–Hill Education
o Testive
o The Princeton Review
o Varitas Prep
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 2
LIST OF FIGURES
Figure 1: Market Size of Online Test Preparation in the US — Postgraduate,
Undergraduate, and School Level — 2015 (E)
Figure 2: Market Size of Online Test Preparation in the US —School Level — 2015 (E)
Figure 3: Market Size of Online Test Preparation in the US — Undergraduate Level — 2015
(E)
Figure 4: Market Size of Online Test Preparation in the US — Postgraduate and
Professional Level — 2015 (E)
Figure 5: Market Size of Online Test Preparation in the US — Mobile Apps and Other
Online Learning — 2015 (E)
Figure 6: Market Size of Online Test Preparation in the US — Mobile Apps and Other
Online Learning — By levels of Education — 2015 (E)
Figure 7: Forecasted Market Size of Online Test Preparation in the US — 2015 (E)–2020
(F)
Figure 8: Online demand for Test Preparation — Standardized Tests in the US — 2015 (E)
Figure 9: Online demand for Test Preparation — Standardized Tests in the US — By
Geographies — 2015 (E)
Figure 10: Online demand for Test Preparation — Standardized Tests in the US — By tests
— 2015 (E)
Figure 11: Online demand for Test Preparation — Standardized Tests in the US — By
Modes of Test Preparation — 2015 (E)
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 3
PUBLICATION DATE
September 2015
NUMBER OF PAGES
44
PRICE OF THE REPORT
Single User: US$350
Multi User/ Enterprise: US$750
Visit www.indalytics.com or write to us at [email protected] to know
more about the report.
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 4
ABOUT THE REPORT
The report ‘Online Test Preparation in the US — Market Size and
Intelligence’ discusses the current market size of online test preparation
for standardized tests in the US. It segregates the online test preparation
on the basis of level of education (school, undergraduate, postgraduate
and professional levels) and types of test preparation (mobile and online
learning).
It further discusses which standardized test have high demand for online
preparation, where is the demand for online test preparation coming from,
and what are the modes of online test preparation.
The report also discusses the key trends shaping the online test
preparation sector, its forecasted market size, as well as profiles of major
players.
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 5
RESEARCH METHODOLOGY
Market size of online test preparation sector is defined as the total revenue
generated by the sector. It is a product of the total number of test takers
who are expected to prepare online, and the ticket size of various online
test preparation resources.
All the data present in this report is sourced through legal and ethical
competitive intelligence. The research includes both secondary research,
as well as primary research including interviews and surveys.
Secondary research was conducted to gather relevant, latest and authentic
data from various sources. This data is used to understand the sector,
identify various trends and players, and calculate the number of students
taking various tests. The sources used for secondary data include:
Ethical web–scrapping to determine the volume of online search
queries for test preparation
White Papers, Reports, and Research Material from Test Makers
White Papers, Reports, and Research Material from various
government organizations
Analyst Reports
Annual Reports and Filings
Companies’ Social Media Activities
Company Websites
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 6
Events and Conferences
Industry Organizations
Webinars and News Releases
LIST OF TESTS MENTIONED IN THE REPORT
ACT American College Testing
AP Tests Advanced Placement tests
ASVAB Armed Services Vocational Aptitude Battery
CAIA Chartered Alternative Investment Analyst
CFA Chartered Financial Analyst
CFP Certified Financial Planner
COOP Cooperative Admissions Examination Program
CPA Certified Public Accountant
DAT Dental Admission Test
FRM Financial Risk Manager
GED General Educational Development
GMAT Graduate Management Admission Test
GRE Graduate Record Examinations
HSPT High School Proficiency Assessment
ISEE Independent School Entrance Examination
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 7
LSAT Law School Admission Test
MAT Miller Analogies Test
MCAT Medical College Admission Test
NAPLAX North American Pharmacist Licensure Examination
OAT Optometry Admission Test
PCAT Pharmacy College Admission Test
PLAN Preliminary Scholastic Aptitude Test
PSAT/NMSQT Preliminary SAT/National Merit Scholarship Qualifying Test
SAT Scholastic Assessment Test
SHSAT Specialized High Schools Admissions Test
SSAT Secondary School Admission Test
TACHS Test for Admission into Catholic High Schools
THEA Texas Higher Education Assessment
TASC Test Assessing Secondary Completion
TOEFL Test of English as a Foreign Language
TOEIC Test of English for International Communication
USMLE United States Medical Licensing Examination
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 8
EXECUTIVE SUMMARY
Online test preparation for standardized tests in the US is expected to
reach US$X.XX billion at the end of 2015. X.XX% of the market is dominated
by test preparation at postgraduate level, followed by test preparation for
undergraduate level at X.XX%, and that for tests at school level at X.XX%.
Overall, online test preparation constitutes X.XX% of the total test
preparation market in the US.
ACT constitutes X.XX% of the total demand for online test preparation. It
is followed by SAT (X.XX %), GRE (X.XX %), GMAT (X.XX %), and LSAT (X.XX
%). Further, X.XX% of the demand for online test preparation for US–based
standardized tests comes from within the US. It is followed by online
queries from Canada (X.XX %), India (X.XX %), and UK (X.XX %).
Further, X.XX% of the online test preparation is done through laptops and
personal computers. It is followed by mobile phones, which account for
X.XX% of the online test preparation, and tablets with X.XX% of the total
online test preparation. However, X.XX% of the total online test
preparation revenue comes from mobile apps, while the remaining comes
from sale of online services.
The online test preparation segment is witnessing several trends, such as
introduction of new products and players, as well as expansion by existing
ones. The segment is also witnessing an increase in investments and M&A
activities.
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 9
LIST OF ORGANIZATIONS MENTIONED IN THE
REPORT
Baidu
Barron’s
Becker Professional Education
BenchPrep
Chegg
Chuanke.com
DeVry Education Group
Edgenuity
Edswell
ExamTime.com
Formation 8
Graham Holdings Company
Griffith Tutoring
Grockit
Hobsons
Kaplan
Khan Academy
Knewton
Learn Capital
Learnist
Manhattan Review
McGraw–Hill Education
Naviance Test Prep
Noodle Education
Picmonic
RedVector
Rockit
ScoreBeyond
SmartStudy.com
Tallahassee Community College
Testive
The Princeton Review
Universal Education Group
Veritas Prep
Zinkerz
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 10
REPORT SAMPLE
FIGURE 1: ONLINE DEMAND FOR TEST PREPARATION — STANDARDIZED TESTS IN THE US — 2015 (E)
Source: Indalytics Advisors
ABCX.XX%
ABCX.XX%
ABCX.XX%
ABCX.XX%
ABCX.XX%
ABCX.XX%
ABCX.XX%
ABCX.XX%
ABCX.XX%
One million internet searches for test preparation,
ending August 15, 2015
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 11
FIGURE 2: ONLINE DEMAND FOR TEST PREPARATION — STANDARDIZED TESTS IN THE US — BY GEOGRAPHIES — 2015
(E)
Source: Indalytics Advisors
One million internet searches for test preparation,
ending August 15, 2015 ABC X.XX%
ABC X.XX%
ABC X.XX%
ABC X.XX%
ABC X.XX%
ABC X.XX%
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 12
FIGURE 3: ONLINE DEMAND FOR TEST PREPARATION — STANDARDIZED TESTS IN THE US — BY TESTS — 2015 (E)
Source: Indalytics Advisors
CPA
TOEFL / TOEIC
AHPAT
USMLE
FRM
NAPLEX
CAIA
CFA
GMAT
MAT
MCAT
SSAT
CFP
DAT
OAT
GRE
LSAT
COOP
PCAT
SAT
AP Tests
ISEE
PSAT/NMSQT
ASVAB
HSPT
ACT
CBEST
Total
0% 20% 40% 60% 80% 100%
Demand from US Demand Outside US
One million internet searches for test preparation,
ending August 15, 2015
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 13
DISCLAIMER
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited.
The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.
Publication Volume: GCI-15-GL-06
Publication Date – September 2015
© 2015 Indalytics Advisors Private Limited
For further information, please contact [email protected]
Online Test Preparation in the US — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 14
NOTES