Online Targeted Display Advertising: Reaching your Relevant Audience

Sunday, Feb. 21, 2016

8:00 a.m. – 9:45 a.m.

Presented by

David McBee

DavidMcBee.com Olathe, Kan.

American Rental Association 1900 19th St., Moline, IL 61265 800-334-2177 ARArental.org

Online  Targeted  Display:  Reaching  Your  Relevant  Audience  |  David  McBee  |  davidmcbee.com  

1:  GEOTARGETING  

 

 

 

2:  GEOFENCING  

 

 

 

3:  SITE  RETARGETING    

 

 

   4:  SEARCH  RETARGETING      

 

 

5:  KEYWORD  CONTEXTUAL  TARGETING  

 

 

 

6:  CATEGORY  TARGETING  

 

 

 

The  most  successful  campaigns  ____________  the  tactics  for  the  best  opportunity  to  reach  prospects  at  all  levels  of  the  purchase  cycle.  

Does  display  make  sense  in  a  world  where  search  dominates?  

_____  searches  X  _____  seconds  apiece  =  _______  on  search  engines.  

How  many  hours  a  day  do  you  spend  on  the  internet?    _______  

_____  out  of  10  business  owners  use  retargeting.  

_____  of  marketers  spend  between  ten  and  fifty  percent  of  their  digital  budgets  on  retargeting.  

 

How  do  you  know  if  it’s  working?  

 

 

     

Quality  of  audience  

Lower:  

 

Higher:   Higher:  

How  to  make  your  campaign  successful:  

CREATIVE:  

 

 

 

INCLUDE  MOBILE  &  FACEBOOK  

 

 

 

 

 

KEYWORDS  

 

 

 

CAMPAIGN  TYPES  

 

 

 

BUDGET  

 

 

 

LENGTH  OF  CAMPAIGN  

 

 

 

DIY  or  BUY  FROM  AN  INTERNET  MARKETING  AGENCY?  

 

 

 

PROVIDERS  

 

 

 

 

6  STRATEGIES  FOR  SUCCESS  

 

 

   

 

 

   

ADDITIONAL  NOTES    

 

 

 

 

 

 

 

 

 

 

 

 

 

Thank  you  for  attending  today’s  presentation.  I  truly  hope  that  you  can  implement  these  strategies  to  become  more  successful  in  2016.  Please  stay  in  touch.  

• davidmcbee.com  • facebook.com/davidknowssearch  • twitter  @davidmcbee  • beawesomeDIGITAL.com  

-­‐  David  McBee  

   

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