Online Summit 27.9.2016: Social Products - Delight the customer (Matej Michlík, Digita.sk)

Social Products - Delight the customerOnline Summit 27. 9. 2016

Content- Social Products- 5 reasons- Psychology, Tactics- Effect- Integration

Social Products

KLM Meet & Seat

https://www.klm.com/travel/gb_en/prepare_for_travel/on_board/your_seat_on_board/meet_and_seat.htm

#Squareshakes

https://www.youtube.com/watch?v=yKOvXtBeSSM%20

Instagramers City Guides

https://www.youtube.com/watch?v=suPKkwJMdMM

Possible Social Products

Mobile Tariffs

Car Configurators

Take aways:

1.

2.

3.

Customization

Mechanics

Delivery

5 reasons for transforming businesses, not customers

1. Changing landscape: Growing quality demands

2. Changing landscape

2. Opportunities in technology


http://www.ispo.com/en/trends/id_77829550/adidas-speedfactory-fully-automated-shoe-production.html

3. Earned media

3. Earned media

https://www.youtube.com/watch?v=oeSfuwIQiBE

4. Affinity & emotional bonding

4. Affinity & emotional bonding

https://beyondphilosophy.com/ever-heard-of-the-ikea-effect-increasing-perceived-value-while-reducing-costs/?-increasing-perceived-value-while-reducing-costs

5. Premium Revenue

5. Premium Revenue

...but also investments and other costs.

Psychology and Tactics

Psychology

1.

2.

3.

Demand

Surprise

Satisfaction

Psychology

Tactics

1.

2.

3.

Awareness

Engagement

Conversion

Effects and Synergies

Effects and synergies

Brand Comm Integration

What‘s so Social about it?

What‘s so Social about it?Our clients know.

Thank you for attention!

Online Summit 27.9.2016: Social Products - Delight the customer (Matej Michlík, Digita.sk)

Marketing

Transcript of Online Summit 27.9.2016: Social Products - Delight the customer (Matej Michlík, Digita.sk)