Online & Social Strategy
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Transcript of Online & Social Strategy
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Online & Social Strategywith Patrick Blampied
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What we’re covering:• Technical innovation and the evolution of human
communication • The context of online & social – Why do it?• Choosing Platforms• What works well – Content and Strategy• Common Traps• A live demo of tooling up with a digital arsenal• Some technical terms - Hashtags, @ symbols and
walled gardens• Open question time
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Technical innovation and the evolution of human
communication
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The context of online & social Why do it?
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If I was starting my own media empire, I would do it to...
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EducateActivateEntertain
InformCreate change
Gain power & influenceMake money
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Fundamentally - Why are you building an audience?
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Choosing PlatformsWebsite/blog vs. Walled garden
FacebookTwitter
Google+Youtube
InstagramOthers?
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What content works well
• Pictures - 50% more engagement• Writing your articles• Sharing other peoples articles and
content• Timely content• Questions and polls• Evergreen Content
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What strategies work well
• Content commitment plan• Sell your content - Why would I read this? The
two second test• Balance• When are your fans are online?• Feedback from data• Mobile app - Talk on the go• Sign off if multiple voices• Schedule posts• Know your demographic
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Common Traps
• The same rules apply as any other broadcast medium
• Shouting• Talking AT your audience• Syndication• Out of date info• Not replying to messages and comments• Replying slowly• Not using the account at all• Losing your password
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Master email account and distributed password management
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Live demo: Tooling up with a digital arsenal
Website/BlogMailchimp
Facebook PageTwitter
Youtube
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Twitter Guide Bookhttp://mashable.com/guidebook/twitter/
Facebook Guide Bookhttp://mashable.com/guidebook/facebook/
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Questions?