Improving YourOnline Presence

by Chris Waugaman, CJEThe Royal News & TRNWIRED.org

Prince George High Schoolclwaug@gmail.com

Identify 5 elements ofyour online intent.. Where do our students go for info online? What do our students want to see? How can our staff deliver that? What should our staff do if we can’t? How can we let our students know that it is

there?

Where do our students go foronline information?

1. Facebook2. Google3. Youtube4. WikiPedia5. Other Blogs

What do our students want tosee?

Photos, photos, photos Videos Sports Opinions Good Storytelling Interviews

How can our staff deliver that?

Use what you already know…facebook,blogging, etc.

Be organized Online editors Staff responsibilities for online content

Be timely Have a schedule and stick to it

Involve everyone on staff

How can our staff deliver that?

Wordpress Host (Get one with good support) Template (Get one that has a contact & be content

with the setup) Understand how the embedding, widgets and

plugins work

***How do we know we havedelivered?

Google Analytics Facebook Info Comments on page

What should our staff do if wecan’t? Contact your theme creator Make connections at conferences, in order to

learn from other staffs’ tribulations Listen to feedback from web critique services Contact alumni or your IT people for other

contacts

Always keep your eyes out fornew ideas?

Jeadigitalmedia.org

How can we let our studentsknow that it is there?

Facebook Blasts Use your print edition Posters in your building Staff T-shirts

Now what do we put online?

Sports? News? Opinions? Features? Infographics?

Remember consider these 5questions…

Where do our students go for info online? What do our students want to see? How can our staff deliver that? What should our staff do if we can’t? How can we let our students know that it is

there?

Improving YourOnline Presence

by Chris Waugaman, CJEThe Royal News & TRNWIRED.org

Prince George High Schoolclwaug@gmail.com