Online Reviews and

Indian Market

Customer decisions are affected by three factors :

P M O

We live in a society, Where

Their prior

Preferences,

Beliefs, and

Experiences

P

M

Information

from

Marketers

o Input from

other people

and From

information

services

Depending upon the product, their influence vary.

Now, Let’s Concentrate On,

The “O” Part.

With growth of Internet and Social media network

Customers Decision has varied drastically

Online Reviews !

Because of,

Online reviews and Indian Market

What comes to your Mind?

Now, Our topic

What else?

Online Stores

Online marketing sites have changed the way Indians buy, Be it a book or a mobile phone

When I told my dad about online shopping for the first time,

He hesitated,

He told me they could fool me by giving a bad product.

Now, After a couple of buys, He trusts Online reviews

With Online reviews, The Brand name is Often Disappearing.

Travel :

My personal experience : I once booked a bus ticket with redBus I went for the lowest fare.

I had to miss a meeting , as bus ran late

Next day, I got a mail from RedBus asking for a review.

I gave them 2 stars And checked their previous ratings, Poor ratings. No surprise, the bus ran late.

Oh Boy, Online reviews are indeed Handy.

Food:

Zomato offers reviews about eateries. It helps people find a good place to eat when they travel by having a bunch of Expert’s and User generated Reviews.

Movie reviews:

But, Most of the time, it doesn’t matter.

Our HERO’s always tops Box office.

Tech Reviews :

Newbie’s like XIAOMI, One plus and ASUS have benefited a lot because of Online reviews.

This reviewing Trend has Created new Need among people

Online Reviewing sites

I see some pocket money in there ;)

Thus, Online reviews help in Communicating value to the Customers,

As a result of this, It’s easy for a Company to get in to industries that depend upon reviews.

Success will come to companies that can closely track the sources of information their Customers turn to

and find the combination of marketing channels and tools best suited to the ways those Consumers decide.

Your Product review Matters!

If you have a good product, Then for Success,

Created by Sadhique K Kunhahamed, IIITD&M-K, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

Thank You