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Online review analysis of perceived Indoor
Environmental Quality (IEQ) at former green
certified hotels in Kuala Lumpur, Malaysia
Hayder Saadoon Abdulaali
Department of Architecture, Faculty of Engineering and Built Environment
Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
Email- [email protected]
Ismar Minang Satotoy Usman
Department of Architecture, Faculty of Engineering and Built Environment
Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
Email- [email protected]
Marlia Mohd. Hanafiah
Department of Earth Sciences and Environment, Faculty of Science and Technology
Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
Email- [email protected]
Jean Elfira Basung
Faculty of Built Environment, Institute of Graduate Studies,
University of Malaya, Malaysia
Email- [email protected]
Mahmood Jamal Abdulhasan
Department of Earth Sciences and Environment, Faculty of Science and Technology
Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
Email- [email protected]
Abstract- Hotel guests’ comfort and satisfaction of perceived Indoor Environmental Quality (IEQ) in former certified
green hotels is crucial for both IEQ body of knowledge and the green hotel management for future improvements. The
methodology used for this study is text mining of online hotel guest reviews for the time period within the GBI
certification validity date, focusing on the IEQ perception of the former green hotels. The population in this study is the
hotel guests of (i) former GBI rated green hotel that did not renew its GBI certification upon surpassing its validity end
date (ii) located in Kuala Lumpur (iii) certification rating of “certified with collective points of 50-65”, (iv)
Accommodated hotel guests with stay of one day and longer (Transit hotels are excluded from this study due this reason).
Initially, 5 former GBI rated green hotels were identified, however, due to unavailability of information from both travel
website, 2 hotels were omitted from this study. Approximately 3836 reviews from 3 former GBI certified, Kuala Lumpur
based green hotels were collected from Agoda.com and Booking.com, the trusted travel websites in Malaysia. Next, a list
of IEQ key points were identified and programmed to extract specific IEQ problems in the reviews faced by green hotel
guests. Lastly, complaints indicator is used to evaluate hotel guests’ IEQ dissatisfaction. A total of 1011 complaints were
identified from the online reviews; 15.4% complaints were IEQ related, 84.6% complaints were other parameters. Noise,
Indoor Air Quality (IAQ) and Thermal comfort were the top IEQ factors influencing green hotel guests’ satisfaction, with
7% and 6.5% respectively. This study highlighted IEQ complaint frequency and its underlying sources.
Keywords – Indoor Environmental Quality (IEQ), Hotel guest perception, text-mining, Green hotel performance
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I. INTRODUCTION
Current Malaysia’s hospitality industry has expanded at a steady rate, with a significant increase in hotel establishments increased approximately threefold; 1492 hotels in 2000, 2373 hotels in 2008, and 4750 hotels in 2018 [1, 2]. Where else, Malaysia’s Green Building Index (GBI) private limited company and rating tools was incorporated in 2009, injecting the GBI rating tools for Hotel and resort in February 2014. Up to 2019, GBI has certified 18 hotels in Malaysia,10 is located in Kuala Lumpur [3, 4]. There is also a need to have these green guidelines as a comprehensive approach to ensure the cost and economic direction throughout its building’s life cycle [5].
Table -1 GBI NRNC certified hotel/ resort to date August 2018 [3]
Non Residential New Construction (NRNC) - 18 Projects
1 Proposed 15-storey UCSI hotel (Kuching, Sarawak) -Certified 8th June 2017 - 7th June 2020
2 The Westin Desaru Coast Resort (Johor) -Certified 10th February 2017 - 9th February 2020
3 Hotel Penaga (Pulau Pinang) -Gold 9th December 2016 - 8th December 2019
4 TUNE Hotel Jalan Putra (KL) -Certified 20th January 2016 - 19th January 2019
5 The Vertical - Tower C (VE Hotel & Residence) (KL)-Certified 8th April 2016 - 7th April 2019, renewed
with latest date of 15th February 2019 – 14th February 2022
6 3 Star Hotel on Plot Z10 (Putrajaya) -Certified 12th June 2015 - 11th June 2018
7 St. Regis (KL) -Certified 23rd April 2015 - 22nd April 2018
8 Somerset Medini (Johor) -Certified 12th November 2014 - 11th November 2017
9 The Establishments AlilaBangsar hotel (KL) -Certified 4th August 2014 - 3rd August 2017
10 Kings Green Hotel (Melaka) -Certified 8th July 2014 - 7th July 2017
11 Airside Transit Hotel KLIA2 -Silver 9th May 2014 - 8th May 2017
12 TUNE Hotel KLIA2 (Sepang) -Gold 23rd May 2014 - 22nd May 2017
13 One City (PH 2)- Skypark Component B & C (Selangor) - Certified 17th March 2014 - 16th March 2017
14 Arcoris SOHO, Hotel & Retail (KL) -Certified 17th July 2013 - 16th July 2016
15 Movenpick hotel and convention centre KLIA, Sepang - Silver 14th August 2018 - 13th August 2021
16 The Ruma Hotel and residences(KL) - Gold 9th October 2017 - 8th October 2020
17 Somerset Damansara Uptown Petaling Jaya (KL) - Certified 11th October 2017 - 10th October 2020
18 Kenco Hotel Bukit Bintang (KL) - Certified 31st May 2017 - 30th May 2020
All of the green hotels achieved the GBI-rated green status using the Non-Residential New Construction (NRNC)
rating tools, and not the Non-Residential Existing Building (NREB) rating tools. As of 2019, there has yet been any existing hotels that is certified by GBI. All of the hotel developer is responsible for the initial GBI certification process based on its approved conceptual green design. Once the project is completed, the certified green hotel buildings is then handover or managed by a separate hotel business premises and its management. Such example is shown below for Kuala Lumpur GBI former certified hotels as of 2019;
Table -2 Green hotels’ initial project name and its new hotel business premise name
GBI application - Initial project name Arcoris Hotel
Hotel name Hyatt House
Certification status Certified
Developer UEM Sunrise
Source(s) Hyatt Corporation, 2020
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All these green hotels went through the GBI certification process based solely on its approved conceptual design and is further realized with its construction completion stage. However, some of these hotels’ GBI certification status has reached the end of its validity period and did not apply for renewal, 7 is located in Kuala Lumpur[3]. These shows that the initial developer or new hotel business premise management might not have an interest to pursue the renewal of GBI certified building status based on a whole building life cycle.
While green hotels are expected to provide the optimal indoor environment and utmost comfort to the hotel guests, there is minimal studies on actual green hotel guests’ satisfaction in regards to Indoor Environment Quality (IEQ) in the Malaysia context. Therefore, further studies are required to understand the actual hotel guests’ perception of IEQ in green hotels.
GBI classified Indoor Environmental Quality (IEQ) exclusively based on five deriving parameters; (1) Indoor Air Quality, (2) Thermal comfort, (3) Lighting, (4) Visual, (5) Acoustic/ Noise [3]. Many negative impacts befall building occupants’ health and wellbeing in the long run [6]. Additionally, the hospitality industry covers more than these 5 IEQ parameters to ensure guest satisfaction.
Common data collection approach used to study indoor environmental quality are surveys in the form of questionnaires or interviews to measure subjective feelings of human perception [7-9] and conduct field tests measuring physical parameters such as ventilation rate, air velocity, humidity, temperature, sound measurement and many more[8, 10-12]. For a comprehensive correlation IEQ study, some research utilizes both methods[13-20].
Agoda.com and Booking.com are two similar travel website sister companies owned by the same parent company, Booking Holdings a US-based company. While similar, the notable difference would be identifiably in the business model where Agoda.com utilizes the Merchant model where else Booking.com utilizes the Agency model. Booking a room with Agoda.com requires guests to make payment to Agoda directly, different with Booking.com which directs guest to hoteliers for payment transaction. A standard travel website enables travelers to publish opinions and experiences, leading to millions of distinctive feedback on all these travel websites. This feedback tool allows researchers to use online tools to evaluate the clients' perception of the hotels. In order to evaluate online reviews, a developing approach called “text mining” requires that relevant information be extracted from online information.
Text mining comprises two components: refining of text and distilling of content. Text refinement converts freeform text documents into a specific intermediate form and the distillation of content deduces intermediate form patterns. Many research has also used online review of text mining to examine the perception of clients [21-25]. However, online hotel reviews are deemed “young and evolving”, highly efficient and low cost [26].
This study utilizes a text-mining approach to evaluate hotel guests’ perception on former green rated hotels Indoor Environmental Quality (IEQ) parameters using online reviews collected from Agoda.com (http://www.agoda.com) and Booking.com (http://www.booking.com).It analyzed 3836 reviews posted by hotel guests online. In order to measure Indoor Environmental Quality (IEQ) dissatisfaction, a complaint criterion pertaining to online Indoor Environmental Quality (IEQ) was initially incorporated. The study then addressed the significant variables impacting hotel guests’ comfort and analyzed the correlation between Indoor Environmental Quality (IEQ) complaints and hotel guests’ satisfaction. The findings of this study contribute to improve the efficiency of the IEQ evaluation and the performance of the hotels' indoor environment.
II. METHODOLOGY
This paper utilizes Data collection step by step phase namely; Data mining, text refining and manual filtration. This study utilized data collection from 3836 reviews of 3 former GBI rated Kuala Lumpur green hotels from Agoda.com and Booking.com that stayed in the hotel guestroom in the time period of its green certification validity as shown in the diagram below. The eligible online reviews collected for this study is from the start date of the hotel operation until the end date of the GBI certification validity period.
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Relevant data collection period
2.1 Data mining –
Data mining in the form of online textual reviews from online travel websites were obtained using an online data mining product called the “Data Miner”, a product of Software Innovation Lab LLC and made into an extension feature by Google chrome that allows user to extract data from any formatted webpages and the ability to download these data in a statistical format such as an excel spreadsheet. For this study, data was extracted according to what data is put up on both travel websites such as shown below:
Table -3 Types of information displayed in travel websites
Agoda.com Booking.com
Name or nickname of hotel guests Name or nickname of hotel guests
Country Country
Traveller type (Solo, Couple, Group, Families,
Business)
Traveller type (Solo, Couple, Group, Families,
Business)
Room type Room type
Duration of stay NIL
Month and year of stay Month and year of stay
Reviews (Positive & Negative) Reviews (Positive & Negative)
Given rating score Given rating score
Hotel response (if any) Hotel response (if any)
Above mentioned displayed information does not include and lacking of other demographic information as deemed necessary in widely used other academic research such as gender, age, race, religion, marital status, income level or education level. Figure 2 shows an example of data collection from Agoda.com and Booking.com.
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Sample of online review from Agoda.com [27]
2.2. Text refining and manual filtration –
Refining of text refers to the approach by filtering relevant content based on specific objectives to convert unstructured text files or raw text into an intermediate format. Manual filtration was utilized to further understand relevant IEQ issues from the refined format [28].Once these data were extracted from both travel websites into a statistical format, the researcher manually filtered through each textual reviews using keywords that imply dissatisfaction and connected it to certain hotel features, focusing primarily on Indoor Environmental Quality (IEQ) 5 parameters. There is no software involved in the manual filtration other than the researcher engages in accurate interpretation of each review based on its keyword classification and categorizes it in accordance to the construct measure. Some text mining and keywords profiling (but, not limited to) is as shown below:
Table -4 List of keywords profiling indicating human perceived response of IEQ
Construct measured Keyword(s) classification
Indoor environmental quality
(IEQ) parameters
Indoor air quality (IAQ) Air conditioning, air, stuffy, hot, air flow, humid, sweat, cold
Thermal comfort
Lighting dark, dim, insufficient light, glare, bright, no window, daylight
Visual No view, facing bad view, no window
Acoustic/ Noise Noisy, can hear surrounding noise,
Comfort Comfortable, discomfort
Satisfaction Satisfied, happy, unsatisfied, bad, angry
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Other present dissatisfaction review unrelated to the above highlighted dissatisfaction keyword profiling will still be taken into consideration for tabulation, however, it may not impact the result of this study. It may include dissatisfaction towards human operation and services, food and beverages, availability of specific amenities and facilities, et cetera.
Online IEQ complaint rate
Following a pioneering study by Qi, et al. [25], an IEQ online complaint rate in that study is utilized in this study as shown below:
IEQ Complaint rate = IEQ complaint number x 100%
All qualified complaint number
III. RESULTS & DISCUSSION
A total of 3836 hotel guest review numbers is identified for this study, collected from the selected 3 former GBI rated green hotel in Kuala Lumpur. From 3836 reviews (inclusive of both positive and negative), 1011 complaints were extracted, but only 156 complaints are related to IEQ.
IEQ Complaint rate = 156 x 100% = 15.4%
1011
Chart -1 Hotel guests’ complaints out by parameters
Based on the chart above, it clearly demonstrated that based on the 1011 hotel guests’ complaints collected, only 15.4% are complaints related to the Indoor Environmental Quality (EQ) parameters, 84.6% complaints are on other parameters.
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Table -5 Hotel guests’ complaints based on GBI EQ 5 parameters
Complaint
Category
Complaint
subject
Hotel A Hotel B Hotel C Total
Frequency
Complaint
rate
%
Frequency 156 15.4
Indoor Air/
Thermal
comfort
Air conditioning
Window
Temperature
Humidity
Ventilation
7 34 25 66 6.5
Lighting Lighting 1 0 8 9 0.89
Acoustic/
Noise Noise 2 36 33 71 7
Visual/ View View 2 5 3 10 0.99
These demonstrated that in comparison, hotel guests are significantly dissatisfied with additional parameters by
84.6% other than the Indoor Environmental Quality (EQ) related by only 15.4%.
Chart 2 shows that the IEQ complaint rates ranged from 0.89% to 7%. It also affirmed that there is no correlation between qualifying complaints and IEQ complaint rate.
Chart -2 IEQ complaint rate (% - purple dot and line) and qualifying complaints (frequency- bar chart)
These affirms that with an 15.4% complaints only on Indoor Environmental Quality (EQ) parameters, that hotel guests are comfortable and satisfied with the former green rated hotel guestrooms’ indoor environment during its green certification validity period, indirectly proved that the former green rated hotel achieved its Indoor Environment comfort performance effectively.
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IEQ complaints
Parameter 1: Indoor Air Quality and Thermal comfort
Universally accepted notion of Indoor Air Quality (IAQ) revolves around its importance on the health, comfort
and productivity of its building occupants [4, 29]. Roelofsen [30] states that air quality has significant positive and negative effect on the building occupants’ productivity although different people may experience air quality differently depending on thermal experience. Naturally ventilated spaces is important for an optimum Indoor Air Quality (IAQ) and effective energy efficiency, although mechanical ventilation is necessary under extreme high temperature weather [31]. Optimum temperature in an enclosed space is equally important as it may influence building occupants to inhabit a space for longer periods of time [32]. The importance of thermal comfort states that harmful psychological effects tend to be produced with temperatures above 26.67 degrees (c) which will decrease work output and efficiency. It further correlates the relationship between poor ventilation and body surfaces heat loss as an effect from temperature, humidity and air movement [33]. Hence, Indoor Air Quality (IAQ) and Thermal Comfort go alongside each other and is collectively discussed as a unit in this study.
Additionally, indoor air contaminants contribute to poor health. Maintaining the pollutants’ concentration values
less than the guideline predetermined minimum level via a constant air replacement through the spaces enables the air quality comfort to be achieved. A variety of noted substances chemical predominant in nature (carbon dioxide, carbon monoxide, Sulphur dioxide, radon, formaldehyde and volatile organic compounds) concentrated in the indoor air is what concerned the indoor comfort as it is capable to impact the building occupants’ health [34]. Hence, Indoor Air Quality (IAQ) and Thermal comfort are significant parameters to achieve hotel guests’ comfort and satisfaction.
Chart -3 Issues pertaining to indoor air and thermal comfort
Based on hotel guests’ online review from both travel websites taken within the date of its green certification
validity period, Chart 3 shows the categorization of complaints pertaining to indoor air and thermal comfort. As shown, major complaints carry 31% is due to faulty air conditioning unit, followed by 26% complaints due to temperature of the air conditioning unit and 21% complained on control of the air conditioning unit. Minor complaints such as temperature and ventilation in the hotel guestroom carry 9% respectively, followed by dusty air and eye irritation due to Sick Building syndrome (SBS) by 1% respectively.
E.P.A. [35]cited by Patnaik and Mishra [33] list out the poor health symptoms related to poor Indoor Air Quality
(IAQ) which is “irritated eyes, nose and throat, upper respiratory infections, nausea, dizziness, headaches and fatigue, or sleepiness— have collectively been referred to as “Sick Building Syndrome” (SBS).
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Parameter 2: Lighting
Musa, et al. [36] states that good quality lighting can improve a person’s vision comfort, enhances focus, emotion,
and attitude. A sufficient level of lighting, both natural daylighting and artificial lighting, in relation to performance, productivity, quality, morale and energy conservation can influence the health of building occupants [37, 38]. Hence, lighting is one of a significant parameter to achieve hotel guests’ comfort and satisfaction.
Chart -4 Issues pertaining to Lighting
Based on hotel guests’ online review from both travel websites taken within the date of its green certification validity period, Chart 4 shows the categorization of complaints pertaining to lighting. As shown, major complaints carry 43% is due to control over lighting. Other complaints such as faulty lighting, lighting design, lighting level and daylighting carry 15%, 14%, 14%, and 14% respectively.
Parameter 3: Acoustic
Earlier studies by researchers has agreed that “Acoustics have also been shown to have an impact on productivity”
[39-41]. A lot of building occupant’s may not acknowledge the risk pertaining to excessive noise [42]. Negative impact of excessive noise in the spaces “can negatively affect psychosocial relationships and working performance”, and ignite various health issues such as high blood pressure and hearing loss [37, 43]. GBI Malaysia Hotel Acoustic criteria specification is as below:
Table -6 GBI Acoustic criteria for NRNC Hotel rating tools [3]
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Chart -5 Noise sources
Based on hotel guests’ online review from both travel websites taken within the date of its green certification validity period, Chart 5 shows the categorization of complaints pertaining to noise sources. As shown, major noise sources came from other people from outside of the guestroom with 51%, followed by 36% noise from the exterior of the building,12% noise came from amenities and 1% from fire appliances respectively.
Parameter 4: View
Chart -5 Issues pertaining to view
Construction view
11%
Infrastructure
view
11%
Building view
11%
View to outside
No or Unattractive
view
67%
ISSUES PERTAINING TO VIEW
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Creating high performance luminous environment through the careful integration of natural and artificial light sources will improve the lighting quality of a building [44]. Based on hotel guests’ online review from both travel websites taken within the date of its green certification validity period, Chart 6 shows the categorization of complaints pertaining to view. As shown, major view complaints are due to having no view or unattractive view with 67%, followed by 11% respectively for view of infrastructure, construction and other building view.
IV.LIMITATION Since the hotel guests’ online review from travel website comprises of a variety of information classification inclusive of complaints pertaining to non-IEQ parameters, hence, this study tabulated both briefly with the main focus exclusively on complaints pertaining to IEQ parameters. Due to these, it is identifiable that there are more complaints on non-IEQ related subject by 84.6% as compared to IEQ related by 15.4%. This may be due to hotel guests’ different levels of knowledge. Some might not be aware, have any or lack of knowledge on IEQ related terms such as ventilation, humidity, thermal and as such. Hence, hotel guest is not obligated to make a remark or provide a review on it, in contrast with survey questionnaire where the question structure has been set to provoke respondent to provide a response.
The chosen locality where the green hotels operate is located in Kuala Lumpur. Therefore, the green hotels are influenced by the culture and surrounding environment. This might pose differences for green hotels from other states or country in similar studies.
V.CONCLUSION
This paper enhances IEQ research through the use of a developing, but promising approach using text mining approach to retrieve data from travel website's online hotel guests' reviews. Firstly, an IEQ complaint rate was introduced to measure quantitatively the environmental efficiency of the indoor hotel. Next, grouping complaints is categorized into four groups in reference to the standardized GBI IEQ Hotel item list. For IEQ complaints, the results showed a percentage of 15.4% in comparison to non-IEQ related complaints at 84.6%. with Noise having the most complaint at 7%, followed by Indoor Air Quality (IAQ) and Thermal comfort at 6.5%. View/ Visual and Lighting carries 0.99% and 0.89% respectively.
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Journal of Xi'an University of Architecture & Technology
Volume XII, Issue VI, 2020
ISSN No : 1006-7930
Page No: 670