A Mobile Data Collection App For Retail Execution.

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ONLINE RETAILERS CONTINUE TRANSITION TO BRICK-AND-MORTAR

THE IN-STORE EXPERIENCE

The ambiance, the human element, and the smell of

a physical store creates the in-store experience. 

It’s not possible to have an in-store experience online.

AMAZON BOOKS The e-commerce giant opened its first offline bookstore in November 2015. 

AMAZON LOCKER (2011) The Amazon Locker opened to cater to those who weren’t comfortable with home delivery. 

AMAZON@PURDUE (2015) This location is a fully staffed store for students to pick up text books.

WHY SHOULD YOU PAY ATTENTION? You’ve heard a lot about how brick-and-mortar businesses

should go online.

But, this is the first time in history a huge retail company built on the internet has ventured offline.

At a $272 billion dollar value, you can be sure Amazon hired some great minds to think this over.

IDEAS ON HOW TO START:

Join forces with someone who already has real estate. Amazon did this by teaming up with Perdue University. 

Open a small pickup point in the city where the majority of your customers live.

Use your online buying data to start with an optimized inventory. Amazon chose their book selection based on customer reviews.

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THE BRICK-AND-MORTAR TREND E-Commerce and brick-and-mortar retail create

a powerful combination. 

WANT TO KNOW MORE? Grab our complimentary guide:

THE FUTURE OF E-COMMERCE IS OFFLINE 

A Mobile Data Collection App For Retail Execution.

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