Online Retail

What is eCommerce?

Buying and selling of products or services via Internet

Faster, cheaper and convenient than traditional stores

Open 24 Hours, No barriers of time and distance

Low operational cost and better quality of services

No geographical limitations, more reach to customers

First introduced in the 1960s via electronic data interchange (EDI) through VANs

Deliv

ery

History of eCommerce

In 1979, Michael Aldrich was inspired to create eCommerce.

He gave the “concept of teleshopping”, today known as online shopping.

In 1987, With SWREG, Software developers started selling their product using “Merchant Account”.

In 1990, Tim Berners-Lee wrote the first Web page editor/browser (“World Wide Web”) and the first Web server (“httpd“).

History of eCommerce

In 1994, Netscape released Navigator browser.

Pizza Hut started online ordering.

In 1995 Jeff Bezos launches Amazon.com and the first commercial-free 24-hour, internet-only radio stations.

eBay is founded by Pierre Omidyar as Auction Web.

Dell and Cisco begin to aggressively use Internet for commercial transactions.

In 2002, When money was involved in doing business over the internet “PayPal” was launched.

Estimated U.S. total and e-commerce figures of U.S. retail in the fourth quarter of 2002 to 2013.

Components of eCommerce

Shoppers behavior

Prod

ut Q

ualit

y

Free

Shi

ppin

g

Easy

Ret

urn

Cust

omer

Rev

iews

Visu

al S

earc

h

Great

Nav

igat

ion

Chec

kout

Eas

e

Mul

tiple O

ptions

Spec

ial S

ize

New P

rodu

ct

56%

49%

35% 33%30%

26% 24% 24%

12% 10%

Factors influences people to buy 54%

50%

76%

Owns Smartphone

Owners use smartphones while shopping

Use smartphones to check prices, promotions, reviews or product Information.

On average 68.07% of online shopping carts are abandoned every dayMobile activities

Thank You

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