Online Reputation Management in the Hospitality Industry
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Transcript of Online Reputation Management in the Hospitality Industry
REPUTATION MANAGEMENT
Online Strategies in the Hospitality Industry
By Víctor CORRALIZA
es.linkedin.com/in/victorcorralizagutierrez
x100
x40
+5~9%
4.24:
4.25:
+1 =
Reputation Management
Is this effort worth?
By 2011 +1 star allowed in-creasing revenues between a 5 and 9% in a resturant.
The difference between a 4.24 and a 4.25 rating is half star
Occ. 0,54%
ARR. 0,89% RevPAR 1,42%
Today reviews can be monitored in more than 40 languages through more than 100 sites with a sin-gle software.The combined metrics of these reviews are called GRI Index by ReviewPro and Cornell University
+1 point at GRI Index allows an increase of the fo-llowing in a hotel according Cornell’s research:
Reputation Management
During a Reputation Crisis a reactive Ap-proach can arrive late
Proactive:
After a Reputation Crisis, 7 out 10 search re-sults can report negative content according to Big Blue Robot, a reference in the Reputation Management Consultancy Business
Big Blue Robot’s CEO states sales after a Reputa-tion Da-mage can drop by USD 2M
So Reputation Management pays back pre-venting potential setbacks to Proactive Managers
Reputation Management is a large Industry today.
Clients to this industry can be either Proactive or Re-active
Do!
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Reputation Management
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Be Social! Our Guests need to talk with you, not only about you
Proactive:
Blogging! Show your exper-tise, become a reference and be found by your quality co-nents
Think out of the box! Videos index well in search results. Your guests videos perform better on buyers’ decissions
Be mobile friendly! 90% of inter-net traffic is forecasted to be mo-bile by 2017