ONLINE REPORT_IFEX PH 2015 as of May 11

ONLINE MARKETING REPORT

EMAIL MARKETING CAMPAIGN

e-newsletter(IFEX Ph and Food Taipei)


Date Released: June 27, 2014

Out of 11,334 subscribers:

• 1,316 opened.• 69 clicked a link.

Call to Exhibit


Date Released: June 30, 2014


• 205 opened.• 32 clicked a link.

Taste APEC and Call to Exhibit


Date Released: August 7, 2014


• 3,080 opened.• 236 clicked a link.

Early Bird Discount Promo -FOREIGN Exhibitors


Date Released: August 27, 2014


• 984 opened.

• 102 clicked a link.

Early Bird Discount Promo –LOCAL Exhibitors


Date Released: September 12, 2014

Out of 11, 381 subscribers:

• 970 opened.

• 88 clicked a link.

For food exporters, retailers, and owners of food trucks or carts


Date Released: October 9, 2014

(Blast done by PMD)

Exhibitor campaign with countryreps’ contact details


Date Released: October 9, 2014 (Blast done by PMD)

G-Mart exhibitor campaign


Date Released: October 28, 2014(Blast done by PMD)

Exhibitor campaign with PTIC reps’ contact details


Date Released: November 14, 2014 (Blast done by PMD)

IFEX PHILIPPINES 2015 SAVE THE DATE


Date Released: March 23, 2015

Out of 10323 subscribers:


IFEX APEC FLAVORS ECARD


IFEX APEC FLAVORS ECARD 2


IFEX PH MOBILE APP


Date Released: (April 23, 2015)

IFEX PH Food Export andInvestment Seminars


Date Released: (May 5, 2015)

Get a taste of the Philippines’ Premium 7


Date Released: (Soon to be Released)

EMAIL MARKETING CAMPAIGN(Aweber)

504 individuals have signed up using the Aweber sign up form on the IFEX Philippines website. We have also sent five of our past e-cards to those who were subscribed during the time these were blasted, including others subscribed through the CITEM website and other Food Philippines microsites (Gulfood, Winter Fancy, FOODEX).

Taste APEC@IFEX, 21 To 24 May 2015 At SMX Convention Center, Philippines



Out of 120 subscribers sent to:


Product Sourcing Is Easier When You Become A Very Important Buyer. Sign Up Now!





IFEX Philippines Welcomes The APEC Economies





GMart Is IFEX Philippines' Exclusive Business Setting For Top Grocers. Check It Out!





Register NOW For This Summit Of Flavors, Colors And Textures: IFEX Philippines 21-24 May 2015


Date Released: April 17, 2015



IFEX Philippines Website


Buyer Services


APEC Economies


Online Media Registration Form


Online Visitor Registration Form


Online Buyer Registration Form


LOGOS OF ALL OUR PARTNERS ON THE HOMEPAGE

IFEX Philippines Google Analytics

IFEX Philippines Google Analytics PAGE VIEWS & SESSIONS ON THE

SITE GET BIGGER EVERYDAY AS IT

NEARS THE FAIR DATES.

SOCIAL MEDIA POSTS

Likes (as of May 6, 2015)

The large increase in users liking the page would probably due to the increase in the page activity of IFEX Philippines. Also, this increase would be an effect of the social media promotion PhilStar has been doing for us. As seen in the graph, there was a large increase during the first days of May which was the same time PhilStarpromoted IFEX on their Facebook page.

SOCIAL MEDIA POSTS

SOCIAL MEDIA POSTSPhilStar Posts

This was PhilStar’s first post promoting IFEX Philippines which garnered 46 likes and 13 shares which is a good number compared to the engagement we get on the actual IFEX FB page.


This was PhilStar’s second post promoting IFEX Philippines which garnered 65 likes and 18 shares.


This was PhilStar’s third post promoting IFEX Philippines which garnered 68 likes and 16 shares. There are more posts but these are the ones that got a significant amount of engagement.


PhilStar shared the IFEX Philippines Facebook page and garnered 24 likes.


Another PhilStar post promoting IFEX Philippines garnered 66 likes and 5 shares.


This PhilStar post promoting IFEX Philippines and its mobile show guide garnered 18 likes and 5 shares.


The latest PhilStar post promoting IFEX Philippines garnered 13 likes.

SOCIAL MEDIA POSTSReach and Engagement (as of May 6, 2015)

Highest post reach of 1,300 impressions was that of the image below. It also had high engagement.

SOCIAL MEDIA POSTSReach and Engagement (as of May 6, 2015)

The posts on Hoang Minh Nhat, the Vietnamese Masterchef, also garnered high reach and engagement.

SOCIAL MEDIA POSTS

The IFEX Philippines event wecreated has also helped a lotin engagement because theposts we place there notifythose who have joined theevent leading them to engagewith the posts. As of now 681users have joined the event.The event has reached 94,000users (this does notnecessarily mean theyactually saw the event), 2,200viewed the event, with 860users were engaged.

SOCIAL MEDIA POSTSIFEX Philippines Twitter Page

The IFEX Philippines Twitter page has a total of 348 followers. There hasbeen an increase of mentions and follows from our own exhibitorswhich has been a result of looking for their pages and following themourselves. PhilStar has also been tweeting for us. Our following onTwitter isn’t as strong yet compared to Facebook.

SOCIAL MEDIA POSTS

PhilStar Tweets

SOCIAL MEDIA POSTSIFEX Philippines Instagram Page

The IFEX Philippines Instagram page has a total of 145 followers.

WEB BANNER ADS

Web banner ads on Trade Magazines and national online News websites such as Philstar.com and Inquirer.net

WEB BANNER ADS

WEB BANNER ADS Masthead ad

WEB BANNER ADS

IFEX Ad for PhilstarLeaderboard Banner

WEB BANNER ADS

IFEX Ad for What’s New Out There Magazine

WEB BANNER ADS

IFEX Ad for COOK Connecting Foodies

WEB BANNER ADS

IFEX Ad for Travel Update Philippines

WEB BANNER ADS

Inquirer’s leaderboard ad

PRINT ADS

PRINT ADS

IFEX 2015 BUSINESS & COMMERCE ASIA MAGAZINE

PRINT ADS

IFEX 2015 COOK MAGAZINE

PRINT ADS

IFEX 2015 HEALTH & FITNESS MAGAZINE

PRINT ADS

IFEX 2015 TRAVEL UPDATE MAGAZINE

PRESS RELEASES AND BLOGPOST


From Shelf to Saucer: Tablescapes by Detlef Klatt at IFEX Philippines

Detlef’s food presentation and tablescapes will be unveiled as “The Manila Gusto Gallery” in the 10th

International Food Exhibition (IFEX) Philippines at the SMX Convention Center in Pasay City on May 21-24.


The CITEM Blog

IFEX PH MOBILE APP

IFEX PH MOBILE APP

JUST SCAN THE QR CODE

How the App looks inside

MEDIA PARTNERS

MEDIA PARTNERS

OTHER MEDIA PARTNERS:

View MagazineBusiness World

THANK YOU!

ONLINE REPORT_IFEX PH 2015 as of May 11

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