ONLINE RECRUITMENT

…The smarter way to recruit

By Saumarjyoti Choudhury

Factors like…

Reaching the target group

Time scales

Fit with the organizational culture

Enhance organization’s public relations

Online Recruitment…

E-recruitment

Cyber-recruitment

Internet Recruiting

AIDA Model

Cognitive stage •Attention

Affective Stage •Interest•Desire

Behavioral Stage •Action

Online Recruitment TechniquesDetailed Job Description

Give a precise and unambiguous questionnaire

Recruitment should be linked to our own recruitment site

Integrate e-recruitment to overall recruitment strategy

Application tracking system should be of high quality

Develop a comprehensive website

Advantages…Low cost

Shorter recruiting cycle time

Reaches a wider range of applicants

Better quality of response

Gives the company a more up-to-date image

Opportunity to address specific labour market niches

Attracts the passive job-seeker

Provides global coverage at a constant basis

Disadvantages…Needs to be applied as part of an integrated recruitment process

For the majority of job seekers, Internet still is not the first option

Is mainly perceived as suitable for IT jobs and for young graduates

Is more effective for companies already known

Involves higher risk of overload of answers

Its implementation implies extra time and effort

MARKET REVENUE…

JOB Portals…

COMPARING PORTALS…TRAFFIC RANK Naukri.com Jobsahead.com MonsterIndia.com

Reach per million users

620 160 155

Reach Rank 1,618 6,887 7,242

Page Views Per user 30.0 7.6 5.9

Page Views Rank 233 4,358 6,084

Naukri.com Monsterindia Jobsahead.com Monster.com (Globally)

Speed Slow. 85% of sites are faster. Average load time: 3.7 seconds

Very slow. 98% of sites are faster. Average load time: 7.6 seconds

Very slow. 95% of sites are faster, Average load. time: 5.8 seconds

Slow. 76% of sites are faster. Average load time: 2.9 seconds

Pop-ups Many. 69% of sessions have pop-ups

Many. 12% of sessions have pop-ups

Many. 14% of sessions have pop-ups

Many. 13% of sessions have pop-ups

Other sites thatlink to this site

662 222 341 18,908

Online since March 27, 1997 May 16, 2000 Feb 17, 2000 July 18, 1994

Naukri.com MonsterIndia Jobsahead.com Monster.com (Globally)

Market Share in Job Listings

50% 32% 9% 78%

Traffic rank (3 months average)

1,007 7,758 5,791 160

Percentage of visitors

going to other sites

1% 3% NA 6%

• Founded by Sanjeev Bikchandani in March 1997• Site established by Info Edge India Ltd.• Only .com company to be listed in BSE after rediffmail.com• 150 million page viewers every month• 17 million registered job seekers• 1,00,000 job listings• Over 34,000 corporate customers• Annual sales – Rs.2458 million• 60 offices in 40 cities in India,2 in Dubai and 1 in Bahrain and

Riyadh each• As of March 31st,2009 employee strength was 1,676

• Founder -`Jeff Taylor in the year 1994• Leading online global career network• Sites in 26 countries• Streamlining the entire hiring process• In top 20 most visited websites out of 100 million• All famous organizations use this portal for

recruitment• Market share of over 50 % globally• Around 4,00,000 job listings• Annual sales of $300 million dollar

Recruitment in India

Recruitment Globally