Trends affecting online publishing Designing ‘Brand Interaction’

Online Publishing The changing landscape

Digital Print

Up to date news International Advisor

Portfolio Advisor

Expert Investor Europe

In depth research Opinion

Networking Communication / Dialogue Events

Online Publishing From printed publication to multi-channel news service

What does multi-channel

look like?

Mobile

Synergy

Social Media

RSS

Email

Relevant

Rich (video) or Low fi (mobile)

Choice

Personalised content on demand Pre-filtered

Personalised

Linked

Aggregated and syndicated to many places

Real time

First to known with linked content Future content must be agile

Online Publishing A digital approach to content

Online Publishing Building longer term community

Icon to indentify staff

Recommend comments

Staff clearly indicated

Overcome concerns around privacy by allowing anonymous commentary

Include variety of sharing methods

Contributor, reader and participant

Twitter platform for quick updates

Extend your events to include podcasts, ‘business cards’, Q/A session, video webcasts, (private) chat rooms, downloadable presentations

Support exchange of information

‘Save This’ is a local bookmarking service for registered users –e.g. FT has ‘Clip this’

Profiles

Events

Sharing

Discussion

Build an online

community

• By author • Archive • Relevant / related stories

•  Most shared •  Readers choice •  Editors choice •  Most popular

Online Publishing Increasing dwell time & engagement

Podcasts

Tagging

Email reminders

What we’re reading

Popular stories

Video

Improved search Enhance the

service