Online promotion today (2011)
-
Upload
dragan-varagic -
Category
Business
-
view
2.422 -
download
0
Transcript of Online promotion today (2011)
![Page 1: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/1.jpg)
Internet Promotion Today
Dragan Varagić, www.draganvaragic.com, www.probjave.com
![Page 2: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/2.jpg)
Internet Promotion Today
Media Landscapes & Promotion
Mix
Online Communication Elements
Social Surrencies
![Page 3: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/3.jpg)
Media Landscapes & Promotion Mix
How to deal with a plethora of communication channels?
![Page 4: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/4.jpg)
Online Media Landscape 2.0
Organization
Online News Outlets
Company’s Web Sites
Online Community& Social Media
Aggregators
Syndicates
Syndicatation
PR Wire sites
E-zines
Consumer Sites
Online Newsroom
Blog/Web Casting
Intranets/Extranets
IR/Financial Sites
Social Networks
Web Forums
Blogs
© Amiando 2005
![Page 5: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/5.jpg)
Media Landscape 3.0
Organization
Aggregation Media
Brand Media
Amateur Media
Consumer Media
Custom Media
Inspiration from Tippingpoint Labs 2009 © Dragan Varagic 2009
![Page 6: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/6.jpg)
Paid, Owned & Earned Media
DraganVaragic.com/weblog/index.php/1773/sopstveni-placeni-i-zasluzeni-mediji/© Forrester 2007
![Page 7: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/7.jpg)
Extended Promotion Mix
© Extended Marketing Mix, BCG 2010
![Page 8: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/8.jpg)
Extended Online Promotion Mix
© Noob Guide To Online Marketing 2011
![Page 9: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/9.jpg)
Promotion Techniques Vs. Effort
© Econsultancy 2010
![Page 10: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/10.jpg)
Web Statistics, Analytics, Conversion
© Econsultancy 2010
![Page 11: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/11.jpg)
Online Communication Elements
From the observation to the relations...
![Page 12: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/12.jpg)
Online Communication Elements
© Dragan Varagic 2011
Observation – Communication Tracking & Evaluation
Curation – Content Selection & Publishing
Dialogue – Converzational Excange
![Page 13: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/13.jpg)
Why Did You Share That Link??
search.twitter.com
www.tweetdeck.com
![Page 14: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/14.jpg)
Extended Online Communication Elements
![Page 15: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/15.jpg)
How to Find Target Influencers?
© Brian Solis 2011
![Page 16: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/16.jpg)
How to Find Target Influencers?
![Page 17: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/17.jpg)
How to Find Target Influencers?
![Page 18: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/18.jpg)
How to Find Target Influencers?
![Page 19: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/19.jpg)
Social Currencies
Social Media = Social OS...
![Page 20: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/20.jpg)
Social Currencies
![Page 21: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/21.jpg)
Social Currencies
![Page 22: Online promotion today (2011)](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d513f6bb61eb81638b45bd/html5/thumbnails/22.jpg)
Internet Promotion Today
Real Integration of Classic & Online
Media
Real Integration of Marketing & PR
Social Media = Social OS