Online Privacy and Codes of Conduct Peter Fleischer Global Privacy Counsel my personal blog:
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Transcript of Online Privacy and Codes of Conduct Peter Fleischer Global Privacy Counsel my personal blog:
Online Privacy and Codes of ConductPeter FleischerGlobal Privacy Counsel my personal blog: http://www.peterfleischer.blogspot.com/
Topics
Search
Chrome
Maps
Social Networking
Health
Ads
The Cloud
What do we collect in search?
• URL, including query
• IP address
• Time and date of search
• Operating system
• Browser type
• Cookie ID
Anonymizing server logs: 9 months for IP addresses/ 18 for cookies
Balancing various factors: privacy, security, and improving our services
• to improve our search
• to defend our systems/ fight fraud/protect users
How long do we retain search logs?
123.45.67.XX - 25/Mar/2003 10:15:32 - http://www.google.com/search?q=cars - Firefox 1.0.7; Windows NT 5.1 - XXXXXXXXXXXXXXXX
Web History // Putting users in control of their data
When a user signs up for Web History (to deliver personalized search results), they are given full control of the information they share with Google, including the ability to pause, remove, and bookmark items, and delete their account at any time.
Google Chrome
Locally stored history
Incognito mode
Google Suggest
Maps
Street ViewWhat should be private in a public space?
Simple Notification Tools
Google Earth
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Latitude: User-controlled location sharing
Using Google to Communicate, Show and Share
UsersUsers
Designing Privacy Controls In All Our Products
All Google products have sharing controls built in
Orkut: Detailed Privacy Controls
Google Health
At its foundation, Google Health is about putting people in control of their health information.
• Google Health puts users in complete control over who views their health information and who can add information to their profile.
• Google Health provide privacy protections equivalent to those required under HIPPA
Query-based Ad Selection – AdWords
Mutual Funds – ACME Corp Learn how mutual funds work andcompare different types of funds.www.acme.com/mutualfunds
Connect with consumers when they search
Mutual Funds – ACME Corp Learn how mutual funds work andcompare different types of funds.www.acme.com/mutualfunds
Advertising & the internet
17
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Third-Party Ad Serving in a nutshell
User
1. Get: www.cnn.com
ISP
Cookie:doubleclick.comUID=619
PartnerAd
2. Send: HTML page
4. Send ad for UID=619
3. Get: doubleclick.com/ad
Cookiedoubleclick.comUID=619
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NAI Code of Conduct
19
In addition to requiring notice
to consumers about the use
of 3rd party cookies, the
NAI mandates that member
advertising networks provide
an "opt-out“ mechanism for
the targeted ad programs
they provide. The NAI opt-out
tool is a simple Web-based
utility that allows you
to opt out of receiving
targeted ads from
member ad networks.
UK IAB Code of Conduct
• UK Industry Self-Regulatory Code for Interest based advertising, ensuring choice and transparency.
• Google one of the founding signatories other firms include Yahoo, AOL, MSFT
• Consumer portal: www.youronlinechoices.com (screenshots below)
• Code welcomed by the UK Data Protection Authority and the communications regulator OfCom.
• Model for pan-European code under discussion within IAB-Europe.
Consumer top-tipsConsumer FAQsConsumer portal landing page
Transparency & Notice
Feedback – Ads by GoogleFeedback – Ads by Googlewww.PBS.org/FRONTLINEwww.PBS.org/FRONTLINE
Transparency & Notice – landing page for in ad notice
Link to Ads Preference Manager
Meaningful Choice
PERSISTENT OPT-OUT
Adding interests – consumer empowerment & engagement
Beyond notice: Google Privacy Channel
Updating privacy laws
1980OECD onPrivacy
1995EU PrivacyDirective
2004APEC PrivacyFramework
1993First Web Browser
2008
countries withprivacy laws
countries withno privacy laws
The Cloud
Thank youDiscussion?