Online Power Cycle - 80s themed digital marketing strategy
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The Online Power Cycle: Eighties themed digital strategy Rich Kirk | Online Marketing Consultant [email protected]
Transcript of Online Power Cycle - 80s themed digital marketing strategy
The Online Power Cycle:
Eighties themed digital strategy
Rich Kirk | Online Marketing [email protected]
Simple, effective digital strategy? I’ll drink to that!
WEBSITE
WEBSITEANALYTICS
WEBSITEANALYTICS
CHANNELS
WEBSITE
CHANNELSANALYTICS
The Power Cycle
WEBSITE
CHANNELSANALYTICS
The Power Cycle
CHANNELSANALYTICS
The Power Cycle
WEBSITE
CHANNELSANALYTICS
The Power Cycle
WEBSITE
You can do more, go further, and perform better
CHANNELSANALYTICS
GOALS
WEBSITE
The Power Cycle
CHANNELSANALYTICS
GOALS
WEBSITE
The Power Cycle
CHANNELSANALYTICS
GOALS
The Power Cycle
WEBSITE
WEBSITE
CHANNELSANALYTICS
GOALS
The Power Cycle
WEBSITE
The Power Cycle
Quantative Rolling optimisation Evolution > Revolution Low tech resource
CHANNELSANALYTICS
GOALS
Goals / KPIs
Measurable Analytics update
Goals x 20 Goals not just pageviews
Relevant to success Shallow goals Tangible goals
GOALS
Channels
CHANNELS
New channels are out there to discover… but they don’t come easy!
WEBSITE
CHANNELSANALYTICS
GOALS
Uncovering New Channels
Uncovering New Channels
Uncovering New Channels
New Channels: Keyword Research
Based in current performance Easy to implement
New Channels: Keyword Research
New Features!
New Channels: Keyword Research
New Channels: Keyword Research
New Channels: Keyword Research
CHANNELS or
KEYWORDSANALYTICS
GOALS
WEB RESEARCH
Channels
CHANNEL
Channel tagging
http://www.chameleonnet.co.uk/publishers?utm_source=cham_marketing&utm_medium=email&utm_campaign=april_news&utm_content=publishers_sem_spr09
Channel tagging
http://www.chameleonnet.co.uk/publishers?utm_source=cham_marketing&utm_medium=email&utm_campaign=april_news&utm_content=publishers_sem_spr09
Channel tagging
http://www.chameleonnet.co.uk/publishers?utm_source=cham_marketing&utm_medium=email&utm_campaign=april_news&utm_content=publishers_sem_spr09
Utm_keyword = search query
WEBSITE
ANALYTICS
GOALS
Working channels / keywords
WEBSITE
ANALYTICS
GOALS
Rejectedchannels / keywords
Newchannels / keywords from web tools
Revenue by keyword
Revenue vs ad spend Regularly clear out and experiment with new terms
Haiti Earthquake donationEarthquake charity
Help earthquake victimsHaiti earthquake appeal
Earthquake victims
Earthquake appeal
Haiti appeal
Revenue by keyword
Tsunami donation
Tsunami charity
Help tsunami victims
Tidal Wave Sri Lanka Appeal
Tsunami victims
Tsunami appeal
Sri Lanka appeal
Haiti Earthquake donationEarthquake charity
Help earthquake victimsHaiti earthquake appeal
Earthquake victims
Earthquake appeal
Haiti appeal
Revenue vs ad spend Regularly clear out and experiment with new terms
Revenue by keyword
Tsunami donation
Tsunami charity
Help tsunami victims
Tidal Wave Sri Lanka Appeal
Tsunami victims
Tsunami appeal
Sri Lanka appeal
Haiti Earthquake donationEarthquake charity
Help earthquake victimsHaiti earthquake appeal
Earthquake victims
Earthquake appeal
Haiti appeal
Revenue vs ad spend Regularly clear out and experiment with new terms
PPC Optimisation
Even your Social Media strategy can benefit from adopting the power circle
Social Media Optimisation
Increase traffic Maximise spend Target based on current audience
Social Media Optimisation
Small Niches Tagged Symbiotic with existing user data
Measuring MoneyTalks 2010
WEBSITE
ANALYTICS
GOALSWorking channels / keywords
Rejectedchannels / keywords
Newchannels / keywords from web tools
Your website is a machine. Ongoing modification will boost
performance
Website
Landing Pages Funnels Conversion Points
Land Goal
WEBSITE
Lowering Landing Page Bounce Rate
History Dept
The Middle AgesLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et MEDIEVAL magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. CASTLES aute irure dolor in reprehenderit in voluptate velit esse cillum dolore SOCIAL HISTORY nulla pariatur. Excepteur sint occaecat cupidatat non MEDICINE, sunt in culpa qui officia deserunt mollit anim id est laborum
Entrance Keyword Visits BR
Medieval History 100 60%
History of Middle Ages 90 22%
Medieval Castles 86 73%
Middle Ages Course 72 25%
Medieval Medicine 54 82%
Apply now
RICK NEILAN MIKE
Lowering Landing Page Bounce Rate
Entrance Keyword
Medieval History
History of Middle Ages
Medieval Castles
Middle Ages Course
Medieval Medicine
History Dept
Medieval HistoryCharting the Middle Ages this course covers:• Medieval Castles• Medicine in the Medieval Period• Society and politics in the middle ages
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et Magna aliqua. Ut enim ad minim veniam, quis nostrud
Apply now
RICK NEILAN MIKE
Download A Prospectus
Site Optimisation thru A/B Testing
A
B
Goal
Funnel Plugging
Distractions Unanswered questions Form length / errors
Form error rate – important!Use URLs to discover problems
Site Optimisation thru A/B Testing
A
Goal
B
Site improvement = a great business case
WEBSITE
CHANNELSANALYTICS
GOALS
WEBSITE
CHANNELSANALYTICS
GOALS
TESTING
Google Analytics: clever, but you need to learn to live with it
Living with GA
Code Ecommerce Normal Mobile
Aggregation Search Funnels NEW Analytics =
Users Behaviour Outcomes
ANALYTICS
Conclusions
Montage approach to marketing Web = data Stop making decisions
Even Rocky has a montage…
WEBSITE
ANALYTICS
GOALS
Rejectedchannels / keywords
Newchannels / Keywords from web tools
CHANNELS
TESTING
Thanks!
Thanks for listening!
Q&A coming up soon…
