ONLINE PLATFORM – WEBSITE & SOCIAL MEDIA
description
Transcript of ONLINE PLATFORM – WEBSITE & SOCIAL MEDIA
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ONLINE PLATFORM – WEBSITE & SOCIAL MEDIA
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FISHERMAN’S FRIEND official web-site(http://www.fishermansfriend.com) Choose your
country here
Available:Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam and more……..
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FISHERMAN’S FRIEND official web-site
Home Page
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FISHERMAN’S FRIEND official web-site
ProductProduct Shot
Flavor Name
Description
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FISHERMAN’S FRIEND official web-siteHeritage Section
Contains a FISHERMAN’S FRIEND timeline.
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FISHERMAN’S FRIEND official web-site
Noticeboard Section
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FISHERMAN’S FRIEND official web-site
Click to see the details of each images/ video/ event/ news
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FISHERMAN’S FRIEND Content Management System (CMS)
• Web-site URL:www.fishermansfriend.com/Umbraco
• Login ID: ff-country name
• Password: Sent by email
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FISHERMAN’S FRIEND Content Management System (CMS)
Every heading corresponds to a page on the Web Site.
Save
Save & publish
Preview
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FISHERMAN’S FRIEND Content Management System (CMS)
Upload images or files
Create
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FISHERMAN’S FRIEND Content Management System (CMS)
Create a File/ Folder/ Image
Give a name
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FISHERMAN’S FRIEND Content Management System (CMS)
1. Choose the file from PC
2. Click Save
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FISHERMAN’S FRIEND Content Management System (CMS)
1. Create Event
2. Input Details
3. Choose Image
4. Click Save & publish
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FISHERMAN’S FRIEND Content Management System (CMS)
Upload to Web-Site
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Image Size Requirements
Listing image(110 px x 80 px) in jpg or png format
Main image(580 px x 420 px) in jpg or png format
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Image Size Requirements
Listing image(94 px x 60 px) in jpg or png format
Main imageLandscape (400 px x 240 px) or Portrait (215 px x 320 px)
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Image Size Requirements
Tile imageAt least 400 px wide and can be as tall as it wants
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Image Size Requirements
Full Size image1110 px x 740 px
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User Manual
Download the Website User Manual from www.ff-library.com -> Assets page
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SOCIAL MEDIA
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FISHERMAN’S FRIEND Facebook Fan page (Indonesia)
Landing Page
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FISHERMAN’S FRIEND Facebook Fan page (Indonesia)
Promotion message
News feed
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FISHERMAN’S FRIEND Facebook Fan page (Thailand)
Landing Page
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FISHERMAN’S FRIEND Facebook Fan page (Thailand)
New TVC
News Feed
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FISHERMAN’S FRIEND Facebook Fan page (Thailand)
Promotion Update
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FISHERMAN’S FRIEND “Memang Ada Kick” Facebook page (Malaysia)
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FISHERMAN’S FRIEND “Memang Ada Kick” Facebook page (Malaysia)
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FISHERMAN’S FRIEND Facebook Fan page (Vietnam)
Landing Page
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Some suggestions for Facebook Marketing1. It’s Fun to be Young
– “Fun” can be defined as a lot of things – surprise, achievement, win, collaboration, sensation
2. Get Personal– Create very personal campaigns to penetrate into the mind-set
of the people3. Appreciate and recognize your fans
– To make your customers feel special is to give them control and autonomy
4. Consistently participate– Upload post regularly and quickly respond to questions
5. Images work – Facebook’s research shows that photo albums, pictures, and
videos increase engagement more than a 100 per cent, more than content without visuals.
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Logo Usage and Guidelines
• PLEASE GO THROUGH THE BRAND MANUAL AND ALL COMMUNICATION MATERIAL MUST BE DEVELOPED WITH THE FULL COOPERATION AND GET FINAL APPROVAL OF IMPEX MANAGEMENT COMPANY LIMITED.