Deleted features from Anniemon Battle 3: Party Check App (And, it actually works!)
Online Personalization That Actually Works
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@caraharshman #MozCon
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Transcript of Online Personalization That Actually Works
@caraharshman #MozCon
@caraharshman #MozConWe’re
in love!
…and we’re moving
out!
@caraharshman #MozCon
@caraharshman #MozCon
So… how fast can you
move?
@caraharshman #MozCon
@caraharshman #MozCon
@caraharshman #MozCon
15% off all acrylics
@caraharshman #MozCon
Title Text
@caraharshman #MozCon
still deciding?
@caraharshman #MozCon
@caraharshman #MozCon
@caraharshman #MozCon
@caraharshman #MozCon
@caraharshman #MozCon
The one-size-fits-all web is dead.
@caraharshman #MozCon
The one-size-fits-all web is dead... and lazy.
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozCon
Contextual Demographic Behavioral
@caraharshman #MozCon
Everyone
@caraharshman #MozCon
Keyword referrals
@caraharshman #MozCon
makesKeyword referrals
+32% conversions
@caraharshman #MozCon
Pre-sale
Post-sale
@caraharshman #MozCon
Enterprise
SMB
@caraharshman #MozCon
Title TextEveryone
@caraharshman #MozCon
Title TextPast purchasers
@caraharshman #MozCon
Title TextPast purchasers
+10% conversions
@caraharshman #MozCon
Contextual Demographic Behavioral
@caraharshman #MozCon
You have existing audiences right under your nose.
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConMedia Site
WHO WHAT
Onboarding experience w/ tour of site
New visitor
@caraharshman #MozConMedia Site
WHO WHAT
Onboarding experience w/ tour of site
New visitor
Return visitor Sign up for email newsletter
@caraharshman #MozConRetail Site
Show local in-store pickup options
WHO WHAT
Located In San Francisco
@caraharshman #MozConRetail Site
Show local in-store pickup options
Has not visited site in 90 days
WHO WHAT
Give promotional offer for limited time discount
Located In San Francisco
@caraharshman #MozCon
Don’t be creepy.
@caraharshman #MozCon
@caraharshman #MozCon
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConPrioritize each personalization by:
1 Potential business impact
@caraharshman #MozConPrioritize each personalization by:
1
2
Potential business impact
Technical effort to execute
@caraharshman #MozConPrioritize each personalization by:
1
2
3
Potential business impact
Technical effort to execute
Requirements to sustain
@caraharshman #MozCon
Take big bites for big impact.
@caraharshman #MozCon
@caraharshman #MozCon
Be realistic about the technical effort.
@caraharshman #MozCon
@caraharshman #MozCon
Don’t slice your audiences too thin.
@caraharshman #MozCon
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozCon
The power of personalization is in how you wield it.
@caraharshman #MozCon
Go forth and personalize!
@caraharshman #MozCon
