Online news in post-socialist Europe
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Transcript of Online news in post-socialist Europe
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Online news inPost-socialist Europe
Nicolas Kayser-Bril
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6-month overland journey
19 countries studied
Over 75 interviews conducted
Online news in
Post-socialist Europe
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1989-1991: Communism crashes in all of Europe
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The media changes, too. From this…
Izvestia daily, 1991.
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…to this.
Izvestia daily, 2007.
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- Advertising- Digitization- Consumer demand- Audience measurement …
Were assimilated in less than 10 years.
A publishing fair in Russia.
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What about the internet?
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Some media people got creative
B92.fm, Belgrade: Last.fm with news.
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h.ua, Kiev: Citizen journalism that works.
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The list could go on
RIA Novosti’s integrated newsroom.
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But these are exceptions
TV is still king.
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Online news isn’t taken seriously yet
Why?
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1. Media in post-socialist countries is still about influence
not profit.
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Influencial people don’t go online
(they’re old-minded)
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2. Financing a project is hell
Don’t even think of an IPO. There are no stock exchanges.
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And old habits remain…
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3. There’s no advertising market
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Advertisements are bought as favors
so that advertisers don’t feel the power of online advertising.
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Now, people do go online.
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Some news outlets did overcome the obstacles.
Hotnews.ro: €600,000 turnover, 50 journalists.
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And scooped the whole market.
B92.net owns 80% of the online ad market.
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What’s next?
Online will develop fast
But the market isn’t ready
Media professional need to act now
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