Search Marketing: 2011 SEO & PPC Update by Shari Worthington, Telesian Technology
Online marketing,Seo,PPC Management & Internet Marketing company
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0%
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15%
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25%
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35%
40%
All Consumers-(Top 2Answers)
Email from a merchant you didn’t
know
Shopping Comparison
Site
Search Inquiry Email from a
merchant you know and trust
7%
32%
37% 38%
Online Sales StrategyOnline Sales Strategy
What’s Motivating Consumers To Buy?
Source: MarketingSherpa/Directions Research, January 2006
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Merchandising Options (I)- Communicate the Value of Merchandise
- List product prices – Highlight product benefits – Use high quality images- Show price and feature comparison with competition
- Cross-selling and Up-selling- Suggest additional items on the product page and shopping cart page (Not check Out
page)
- Consider Free Shipping
- Large Product Inventory- Provide large product inventory (selection), variety, uniqueness
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Online Sales Strategy - MerchandisingOnline Sales Strategy - Merchandising
Merchandising Options (II)- Product Guarantees and Policies - Show visible links to product guarantees and policies
- Return Policies- Explain return policies and process
- Payment Options - Accept a wide variety of credit cards and alternative payment options
- Highlight Special Offers- Spotlight the best products/deals, highlight specials, free gifts
- Provide Extra Services and Discounts
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Online Sales Strategy - MerchandisingOnline Sales Strategy - Merchandising
Merchandising Options (III)
- Offer Gift Features When Appropriate:
- Gift Certificates
- Gift Wrapping
- Gift Card Message
- Multiple Recipients
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Online Sales Strategy - MerchandisingOnline Sales Strategy - Merchandising
Advanced Ecommerce Web Site Functionality (I)
Dynamic Imaging (Primarily Retail)
- Zoom pictures, Hot spot zoom
- Flip between front and back views
- 360 Product views
- Color and Pattern switching - Mixing and matching outfits
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
AdvancedAdvanced FunctionalityFunctionality
Advanced Ecommerce Web Site Functionality (II)
Video Hotspotting Isolate actors, products and other elements within video with a hotspot overlay and link those
to product details pages to encourage purchase
Shipping and Item Cost Preview Shows total item cost, including taxes and shipping on detailed product page
Combined One-Page Dynamic Shopping Cart and Check Out (Flash – Flex – Ajax)
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Advanced FunctionalityAdvanced Functionality
Product ListingsProduct Listings
Copywriting – Product Names
- Combining Manufacturer Product Names with Generic Keywords
- Sony Cyber- Shot DSL-T 7
- Sony Cyber- Shot DSL-T 7 Digital Camera
- Writing Unique Product Names- Write short and descriptive product names
- Choose a naming convention and use it consistently
- Include major generic or brand keywords: “Creed (manufacturer) Miraculous Medal Blessed Mother (product)”
- Use consistent capitalization
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Copywriting – Product Descriptions
- Rewrite Manufacturer Descriptions- Retool product descriptions to describe benefits, rather than relying on the manufacturers’ feature-focused descriptions
- Provide Clear and Detailed Product Information- Provide keyword-rich, detailed descriptions to give people a good sense of the product and help them differentiate among choices
- Includes brand names in the descriptions
- List information on pricing, promotions or anything that underscores a competitive position
- Use short bulleted descriptions to highlight top features
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Product ListingsProduct Listings
Copywriting – Product Descriptions (II)
In- Provide Clear and Detailed Product formation- Include Power words: “great”, “huge”, high quality”, “latest” “excellent”, massive”, “expert”, “experienced”, “specializing”, “outstanding”, “wonderful”, “stunning”, and “guaranteed”
- Include time sensitive elements “Don’t miss this opportunity”, “As long as supplies last”
- Add an availability statement: “In stock, ships immediately”
- Embed a trust building element: “Life long warranty”, “Money-back guarantee”
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Product ListingsProduct Listings
Components of Internet Marketing Components of Internet Marketing
E-Mail Marketing
SearchEngine
Marketing
Affiliate Marketing
ContextualAdvertising
FixedPlacement
DisplayAdvertising
SearchEngine
Optimization
SearchEngine
Advertising
RSS Marketing
Online Reputation
Management
OnlineWOMM
and SMMMarketing
BlogsConsumer
ProductReviews
Online Forums
• Search PPC (text ads)
•Shopping Comparison (PPC)
Social Media Sites
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
What is Internet Marketing?What is Internet Marketing?
• Strategies and Techniques Applied on the Internet to Support an Organization’s Overall Online Marketing Objectives
• Goals may Include: – Driving targeted traffic to a Web site or landing page and
converting visitors to customers at the highest rate– Customer retention – Establishing brand awareness recognition
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Internet Marketing BenefitsInternet Marketing Benefits
• Accurate Campaign Reporting and ROI Tracking = Accountability
• Allows for Frequent Testing and Quick Updates of New Online Promotions
• Better Targeting and Segmenting Than Traditional Media– Track online user behavior– Gather geographic user information
• Relatively Inexpensive Way to Generate New Business and Build Brand Awareness– : Average customer acquisition cost - Search Advertising: $7-$10; Printed
Yellow Pages$15-$25; Direct Mail: $60-$80
Source: Piper Jaffray analyst Safa Rashtchy, February 2005 Forecast
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Search Engine MarketingSearch Engine Marketing
Two Methods Within Search Engine Marketing
• Search Engine OptimizationDesigning web pages within a web site that rank high on the “natural” search results page of search engines and directories for a specific keyword research
• Search Engine AdvertisingVarious ways for advertisers to pay a fee in exchange for guaranteed placement on the search results page of search engines for a specific keyword search.
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Search Engine MarketingSearch Engine Marketing
Benefits of Search Engine Marketing:
• Potentially Reaches a US Audience of 100 Million People a Month
• Generates Highly Targeted Traffic to a Web Site• Accurate Performance Tracking by Search Source,
Keyword Phrase, Click-through Rate, Conversion Rate and ROI
• Higher Brand Recognition Value Compared to Other Media
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Free Listings – Organic or NaturalFree Listings – Organic or Natural
• Free Listings - Editorial, Natural or Organic • No Guaranteed Inclusion and Ranking
• No Control Over Ranking Positions
• Ranking is Determined by Search Engine Algorithms
• Limited Control Over Page Titles and Site Descriptions in the Listings
• Organic Results are Trusted - 60 Percent of Searchers Select Free Listings Over Paid Search Advertisements
• Web Sites Need to be Optimized In Order To Rank on the First Two Results Pages
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Free Listings – Organic or NaturalFree Listings – Organic or Natural
• Content Development– SEO copywriting, page titles and meta tag descriptions
• Code Optimization– Remove crawler barriers
• Navigation/Link Structure Optimization• Site Infrastructure Optimization– Resolve Web server issues
• Link Development– Link acquisition
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Free Listings – Search Engine OptimizationFree Listings – Search Engine Optimization
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Paid or Sponsored Listings (PPC)Paid or Sponsored Listings (PPC)
• Advertisers Agree to Pay a Fee When Someone Clicks on the Listings or Text ads
• Ranking is Based on a Combination of Ad Relevancy and Auction-type Keyword Bidding System
• Guaranteed, Instant Inclusion and Ranking
• Tight Control Over Listings Content
• More Challenging to Manage - Bid Management, Budgets, ROI
• Google AdWords and Yahoo Search Marketing Have 90% of Pay-Per-Click Market Share in U.S.
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Paid or Sponsored Listings (PPC)Paid or Sponsored Listings (PPC)
Sponsored Results Landing Page
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Creative Development – Landing PagesCreative Development – Landing Pages
Product Title
Large “Add to Cart”
Product name and majorkeyword in description
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Specialized Landing Page (PPC)Specialized Landing Page (PPC)
Display Ads
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Landing Pages – Ineffective Landing PageLanding Pages – Ineffective Landing Page
Display Ads
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Landing Pages – Effective Landing PageLanding Pages – Effective Landing Page
Display Ads
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Landing Pages – Ineffective Landing PageLanding Pages – Ineffective Landing Page
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Comparison Shopping EnginesComparison Shopping Engines
Comparison Shopping EnginesComparison Shopping Engines
Consumers:
• Allow Consumers to Compare Product Types, Products Features and Pricing at One Location Before They Buy
• Most Comparison Shopping Engines Use the Pay-Per-Click Model
Merchants:
• Comparison Shopping Engines Attract Highly Qualified Buyers Who Intend to Buy
• Upscale Merchants Usually Do Not Do Well in Shopping Comparison Search Engines
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Internet Yellow Page Directories
• sting and Extended Paid Listings Online Versions of Traditional Printed Yellow Pages That Contain Local Business Listings
• Cost Effective Solution to Businesses Seeking to Attract Local Customers Via the Web
• Free Basic Li• Major Yellow Page Directories:
YellowPages.com, SuperPages.com, Yahoo Yellow Pages, Switchboard.com, AOL Yellow Pages
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Internet Yellow Page DirectoriesInternet Yellow Page Directories
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Internet Yellow Page DirectoriesInternet Yellow Page Directories
• Promotion of Products and Services via Email • Variety of Formats: Text Messages, Graphics-
based Ads, Rich Media (Multi-Media ads) • Self-Service or Full Service Email Programs
Include:
– List building – Creative design – Message delivery – Campaign results tracking – List management
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Permission-Based Email MarketingPermission-Based Email Marketing
• Precision Targeting Through Email List Segmentation
• Builds, Retains and Strengthens Customer Relationships
• Builds Brand-awareness
• Campaign Results Tracking through Website AnalyticsOpen Rate, Click-through Rate, New Subscribers, Subscribers Opt-out
• Retargeting Visitors Who Did Not Buy With Targeted Offers
• Lower Cost and More Flexible Than Direct Mail
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Permission-Based Email MarketingPermission-Based Email Marketing
Another Web Site (Merchant) for a Commission Fee
•Merchant Affiliate Marketing Programs can Generate Between 10 - 20 Percent of a Web Site’s Online Sales
•Affiliates use Several Tactics- Organic search engine optimization, PPC search ad networks, email marketing and online display advertising
•Affiliate Compensation based click through, pay per lead, or percentage of sale or any combination
•Merchant Affiliate Marketing Programs can be Managed In-house or Through an Affiliate Network Provider
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Affiliate MarketingAffiliate Marketing
• Affiliates often specialize by content category (e.g Health Products, Mortgages, Real Estate)
• Merchant Affiliate Marketing Program Management Typically Includes:
- Affiliate performance tracking and compensation- Affiliate commission payments- Affiliate account management- Affiliate advertising- Affiliate recruitment and enrollment
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Affiliate MarketingAffiliate Marketing
How It Works
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Affiliate MarketingAffiliate Marketing
Managing Affiliates
What do Affiliates Want:
- Typically 30% Commission
- They Want to Get Paid Bi-Monthly
- They Want to Bid on Brand Terms
- They Want to Build Their Own Landing Pages for PPC and Organic Search Engine Optimization
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Affiliate MarketingAffiliate Marketing
Managing Affiliates
Aspects of Affiliate Marketing Merchants Need to be Aware of:
- Affiliates can Confuse Customers by Altering the Experience of Finding Your Site
- Affiliates Up the Ante for Keywords You Must Bid on, Including Your own Brand Name
- They Easily Jump Ship to Your Competition if Your Program isn’t Lucrative Enough
- Affiliate Marketing Requires and Affiliate Marketing Agreement with a Trademark and SEM Policies
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Affiliate Affiliate MarketingMarketing
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AffiliatesTrademarks and SEM Policies
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Feb-06
Outsource SEM, free reign with brand
names
Outsource SEM, Weighing negative
impact on brand use by affiliates
Restricting brand use to top-affiliates
Don’t Allow affiliates to use brand names with
SEM
29%
15%
23% 24%
16%
39%
51%
Source: Marketing Sherpa, Inc
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Affiliate MarketingAffiliate Marketing
Display Ads
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Fixed Placement Advertising – Display AdsFixed Placement Advertising – Display Ads
• Placement Of Text Ad Links, Banner Ads, Expandable Banners, Rich Media Ads, Sponsorships In Pre-defined Locations On Web Properties
• Flexible Price Models (Cpm, Cpa, Cpc)
• Extensive Reach Through Vertical Web Properties And Cpa Networks With Thousands Of Web Sites (Publishers Or Affiliates)
• Generates Targeted Sales, Leads And/Or Builds Brand Awareness
• Placement Mechanism: Direct Ad Placement Through Ad Server And/Or Cpa Ad Networks
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Fixed Placement AdvertisingFixed Placement Advertising
• CPC: Cost-Per-Click– Advertisers pay Ad Networks and Web Site Publishers based on the
number of clicks a specific ad gets
• CPA: Cost-Per-Action– Advertisers pay Ad Networks and Web Site Publishers solely based on
qualifying actions such as sales, leads, or registrations
• CPM: Cost-Per-Thousand– Advertisers pay Ad Networks and Web Site Publishers solely based on a
certain number of impressions (number of times an ad banner is completely downloaded and presumably seen by visitors)
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Online Advertising Pricing ModelsOnline Advertising Pricing Models
Contextual AdvertisingContextual Advertising
• Placement of Ads (Text or Display) on Related Content Pages Across Web Sites Through On-The-Fly Relevancy Keyword Detection or Past Behavior (e.g. Keyword Searches)
• Works Well for Informational Sites (News, Entertainment, Sports, Blogs)
• Content Advertising Networks: Yahoo Content Match and Google Adwords
• Blog Ad Networks: Pheedo, BlogAds.com
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Contextual Advertising Contextual Advertising
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
RSS MarketingRSS Marketing
RSS Marketing/Content Syndication
Website content syndication through an RSS feed
- Create an RSS feed for your News and Events page
- Provide an RSS feed for Specials and product updates (Ecommerce websites)
- Send your RSS feed through email to an opt-in email list – E.g. using Feedburner (RSS Management System
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
RSS Publishing
1. Subscribe to RSS Feed
2. New RSS file is created each time content is updated
3. Web site is pinged for RSS feed updates
4. When new version exists it is downloaded
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
RSS MarketingRSS Marketing
Consumers Are Gaining More Control Over Media They Consume?
more control over how content is delivered - Control of the brand, messaging and advertising is moving increasingly from the marketer to consumer
- Consumers are gaining - “Ad skipping”, ad and pop-up blocking, email filtering, cookie deletion
- Internet technologies are allowing consumers to communicate better and define the message around products and services- Blogs, online forums, user review sites, podcasting, email
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Word of Mouth Marketing (WOMM) and Social Media Marketing (SMM)
WOMM Characteristics SMM Characteristics
Relies primarily on targeting “evangelists/influencers” to spread the word
Spreads by itself through the social web and relies on passing messages along from friend to friend
Requires excellent product or service “influencers” can use be excited, and talk about
Message needs to be cool, outrageous or provide exceptional value to attract attention and be passed along
Online and Offline (20% online) Online only
Generates brand-awareness, buzz and web site traffic
Generates brand-awareness, buzz and web site traffic
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
- CGM is created through an online dialogue consumers/users are engaged in using online forums, blogs, wikis, podcasts and product review sites, social networking sites
- CGM is spread by “Influencers” (WOMM) or travels by itself through the social
web (SMM)
- CGM is relevant to the product and service experiences of consumers/users
- CGM is frequently archived online and indexed in search engines for access by other consumers or others looking for information
- CGM can be influenced, but not controlled by marketers
- CGM can be monitored and measured
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Consumer Generated Media (CGM)Consumer Generated Media (CGM)
- Word of Mouth Marketing - Finding and empowering the “influencers” who are already successfully
using products and services
- Online Word of Mouth Marketing - Evolved from spoken communication to include online consumer activities
using Internet technologies to create Consumer-Generated Media
- Does not dissipate after a conversation as in the offline world
- Online WOMM is growing – 20 percent of all WOM is currently happening online
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Word of Mouth MarketingWord of Mouth Marketing
- Give “influencers” and consumers something exciting to talk about
- Good product or service, excellent customer service
- Place product or services in the hands of “influencers”
- Target the right people – the “influencers"
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Making Online Word of Mouth Marketing Work (1)Making Online Word of Mouth Marketing Work (1)
- Start with “listening” online about what people are saying about your product to get the unfiltered insights
- CGM Monitoring- Blog Monitoring (Blog Pulse, Technorati), News Alerts, Online Discussion Forums, Del.icio.us Tag Analysis, RSS Feed
Monitoring (PubSub, Technorati)
- “Listening Services” – CGM Analytics Vendors- Cymfony, Nielson Buzz Metrics, Umbria, BuzzLogic and Intelliseek
- Customer Service department (CRM System)
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Making Online Word of Mouth Marketing Work (2)Making Online Word of Mouth Marketing Work (2)
- Choose the appropriate online WOMM channels
- Actively engage with online WOMM channels through participation and dialogue to earn consumer respect
- Use “traditional” offline and online marketing and advertising to build initial awareness
- Test and improve the effectiveness of all channels
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Making Online Word of Mouth Marketing Work (3)
What is Social Media?What is Social Media?- Online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other and can be used to build and rally a community around
- Social Media is built on user generated content that can take many forms: text, images, audio and video
- Social Content Aggregators - Voting for content
- Shared Bookmark Sites - Voting for content through bookmark sharing
- Social network sites - Sharing of personal profiles
- Social media tools and platforms are websites where you can place and spread your marketing message
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Social News Web Sites- Digg- Reddit- Newsvine
Collaborative Content Aggregators
- Wikipedia (text)- Flickr (photos)- YouTube (video)- PodcastAlley (podcasts)- iPodder.org (podcasts)- Technorati (blogs)
Social Network Sites- MySpace- Facebook- LinkedIn (business)- VisiblePath (business)
Shared Bookmarks
- Del.icio.us- Furl- Shadow- Diigo
popularity enough to attract visitors, links and search engine rankings.
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Social Media Tools and PlatformsSocial Media Tools and Platforms
Social Media MarketingSocial Media Marketing
Social Media Marketing Campaign:
- The Creation and Distribution of Compelling Content and
Messages Through Social Media Tools and Social Media Web Sites
- Connecting with Customers Through Social Media Tools, Engaging with Them and Generating Content and
Discussion
- SMM Campaign Spreads by Itself with the Creation and Initial Planting of the Campaign
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Social Media MarketingSocial Media Marketing
Social Media Marketing Campaign Benefits:
- Drives Large Amounts of “Free” Traffic to an Ecommerce Web Site
- Online Marketing Diversification – Additional Channel for Branding and Traffic Generation
- Can be Used to Test a Start-up, Business or Idea
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Social Media MarketingSocial Media MarketingTips for Social Media Marketing (1)
Blog Search Engine (Technorati)- Keyword-optimize the page title and content of your blog post for
high ranking relative keyword searches
Social News Web Sites (Digg, Reddit, News vine)- Write useful content like “Tip lists” and How to’s” tag those with keyword rich tags to gain “diggs” from other users
Shared Bookmark Sites (Del.icio.us, Furl Shadow, Diigo)- Have your friends bookmark your site or blog with keyword- rich tags
so that others will see your link
Collaborative Content Aggregators (Wikipedia, Flickr, YouTube Podcast Alley)
- Post an article or create a video, photo image, podcast about your web site, business or specialty and include a link back to your site
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Tips for Social Media Optimization Forums- Find industry specific forums and online message boards (boardtracker.com, forumfind.com), participate and become a respected member and suggest your site wherever appropriate
Photosharing Sites (Flickr, Google Images)
- Post a product image or company logo to Flickr, keyword-optimize the image tag and include your website URL
Video Sharing Sites (YouTube)
- Create a video about your service or business, post it to YouTube, optimize your entry and include your URL
Podcast Directories (PodcastAlley, iPodder.org)
- Produce a podcast about your products, service or business, optimize the tags and list, include your URL and list it in podcast directories.
Social Media MarketingSocial Media Marketing
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544
Thank YouThank You
Anema SoftwaresAnema Softwares+91- 94259-61289
www.anemasoftwares.com
Anema Softwares, Inc. www.anemaindia.com | [email protected] | 94259-61289 0731-4025544