Online Marketing Tips and tricks for your 2015
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Transcript of Online Marketing Tips and tricks for your 2015
Some tricks and tips
for a successful
2015 online
BE MOBILE
One in three shoppers use their smartphone to find
info instead of asking store employees
(Google Data)
SHOULDI BUY
IT?
…46% of
shoppers who use
their phone in a
store still end up
making a purchase
(Google Data)
Google now tells visitors if your website
is mobile friendly or not
YES!
EXIT
According to Google
61% of users are
unlikely to return to a
mobile-site that they
had trouble accessing
from their phones
EXIT
Be Mobile!
Build a proper mobile-
friendly website
Provide users with
relevant information from
mobile
Improve your
Facebook posts
How does Facebook decide
what to show in a News
Feed?
Facebook algorithm was
updated in 2014
• Posts with lots of comments
and likes
• Post types that users seem to
prefer more than others (e.g.,
photo, video, or status update)
• Posts that reference a trending
topic
WhatFacebook
likes
• Videos uploaded to Facebook
with large number of views or
extended viewing duration
• Posts that tag other pages
within the text
• Links that have not been posted
before
WhatFacebook
likes
• Clickbait and like-baiting
• Repeated posts
• Posts that include spammy
linksWhatFacebook
does not like
• Text-only status updates from
pages
• Posts that contain the words
“like, comment, or share”
• Promotional postsWhat
Facebookdoes not like
Avoid
Promotional
posts in
organic feed• buy a product or install an app• enter promotions and
sweepstakes with no real context
• exact same content from ads
Improve your ranking
on Google
High-quality, relevant content ranks
better on average
CONTENT IS KING
• Include semantically
comprehensive
wording
• Implement higher
word counts using
relevant topic terms
• Use multiple media
types
Create
relevant
content
• Include a well-balanced
number of good internal
links
• Aim for short loading
times
• Keep sites up to date
• Maintain presence of all
relevant Meta tags
Create
Robust Site
Architecture
Pay Attention to
Keywords in
Titles and
Descriptions
Pay Attention to
User Signals
• click-through rates
• lower bounce rates
• high time-on-site
Thanks for
attention!
We wish you a
successful 2015!