The Online Marketing Playbook

Saturday, April 13, 13

Online Marketing Blueprint

Saturday, April 13, 13

The Online Marketing Playbook

Saturday, April 13, 13

Online Marketing Blueprint

Saturday, April 13, 13

Why The Internet?

•Massive Transition from Offline to Online

•Statistics tell us that more than 77% of consumers go online when looking for plumbing services.

•There are over 20 Million Searches EVERY MONTH for Plumbing & HVAC Services

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•The effectiveness of traditional marketing is severely diminished!

•Your top competitors in your area are already establishing themselves online

•There are millions of searches for plumbing services. If your not ranked…they are finding your competition

•If not now, when?

The Opportunity Is Now

Saturday, April 13, 13

Online Marketing Channels

Saturday, April 13, 13

Online Marketing Channels

• Search Engines SEO / Organic Map Listings Pay-Per Click

Saturday, April 13, 13

Online Marketing Channels

• Search Engines SEO / Organic Map Listings Pay-Per Click

• Social Media

Saturday, April 13, 13

Online Marketing Channels

• Search Engines SEO / Organic Map Listings Pay-Per Click

• Social Media

• Online Directories

Saturday, April 13, 13

Online Marketing Channels

• Search Engines SEO / Organic Map Listings Pay-Per Click

• Social Media

• Online Directories

• Paid Lead Services

Saturday, April 13, 13

Understanding The Search Engines

PAY PER CLICK • PPC

ORGANIC LISTINGS

GOOGLE MAPS

PAY PER CLICK • PPC

SEARCH RESULTS PAGE • SERP

Saturday, April 13, 13

Understanding The Search Engines

Saturday, April 13, 13

Understanding The Search Engines

Saturday, April 13, 13

Understanding The Search Engines

Saturday, April 13, 13

Understanding The Search Engines

Saturday, April 13, 13

Understanding The Search Engines

Saturday, April 13, 13