ONLINE MARKETING PLAN - Roger Lamborne
Transcript of ONLINE MARKETING PLAN - Roger Lamborne
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ONLINE MARKETING PLAN
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• Reach the widest audience of potential buyers
• Produce activity to attract the best buyer willing to meet a
your terms, price and desired closing date
• Monitor traffic that results from our online marketing plan
• Study the results and adjust accordingly and get your a
home SOLD
ONLINE MARKETING PLAN OBJECTIVES
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A survey to homebuyers who recently
moved were asked:
“Do you think the internet is becoming
more important than print advertising to
market a home?”
YOUR HOME’S PRESENCE ON THE INTERNET
IS NOW MORE IMPORTANT TO A LARGER
PART OF THE INTERNET
YES – 94.3%
NO – 4.7%
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
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ALMOST 30% FOUND A HOME VIA THE INTERNET
UP FROM 2% IN 1997
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2007
Internet Newspaper
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0
5
10
15
20
25
30
35
1997 1999 2001 2003 2004 2005 2006 2007
Signs Print ads Internet buyers CLIMBING
2002: Internet
surpassed print ads
2004: More buyers found
their home on internet than
from signs
2007
THE INTERNET IS NOW 9 TIMES MORE
EFFECTIVE THAN PRINT ADS!
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2007
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TOTAL MONTHLY MINUTES SPENT ONLINE
* Via ComScore Media Metrix, August 2008
(NATIONWIDE COMPARISON)
REALTOR.COM®
AOL REAL ESTATE
REMAX.COM
CENTURY21.COM
ZILLOW.COM
ZIPREALTY.COM
REALTYTRAC.COM
YAHOO! U.S. REAL ESTATE
HOMES.COM
HAR.COM
COLDWELLBANKER.COM
MSN REAL ESTATE
TRULIA.COM
HOMESCAPE.COM
REALESTATE.COM
FORSALEBYOWNER.COM
HOMEGAIN.COM
HUDFORCLOSED.COM
HOUSEVALUES.COM
0 20 40 60 80 100 120 140 160 180
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BUYERS SEARCH OUR LOCAL WEB SITE
BUYERS WHO ARE JUST ON
REALTOR.COM®
BUYERS WHO SEARCH
OUR LOCAL SITE AND REALTOR.COM®
PRINT ADS
REACHING THE WIDEST AUDIENCE
For illustrative purposes. Varies by broker and region.
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The more buyers we can interest, the better chance we have of finding one who will meet your
price, terms and desired closing date.
Your home appears on REALTOR.com®
The #1 National Real Estate website*
INCLUDES:
• Multiple ways to search (map,
gallery, price)
• Multiple photos
• Neighborhood & school information
CAPTURING BUYERS ON REALTOR.COM®
* Source: ComScore Media Metrix, January 2008 through August 2008, averages.
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Because REALTOR.com® has millions of listings…
I will make yours stand out
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The more buyers we can interest, the better chance we have of finding one who will meet your
price, terms and desired closing date.
SHOWCASE LISTINGS
I have upgraded your listing on
REALTOR.com® to be more
prominent using REALTOR.com®
Showcase Listing Enhancements.
CAPTURING BUYERS ON REALTOR.COM®
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• Your home will be more visible to buyers
• I receive customer leads directly so I can personally respond to
buyers
• There are additional enhancements I can add to your listing to
show off the best features
SHOWCASE LISTING ENHANCEMENTS
MARKETING SYSTEMSM
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What SHOWCASE LISTING
ENHANCEMENTS does to help sell your
property.
• More exposure for your property
• Up to 25 Jumbo Photos
• Listing video tours
• Promote open houses
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The more buyers we can interest, the better chance we have of finding one who will meet your
price, terms and desired closing date.
FEATURED HOMES™
I have reserved the most visible
position for your home in the
REALTOR.com® Featured Homes™
Marketing SystemSM – available
on an exclusive basis to very few
REALTORS® in each market.
CAPTURING BUYERS ON REALTOR.COM®
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FEATURED HOMES™
Your home will be selected for rotation
in one of these exclusive positions –
the most prominent location for your
home on the
#1 real estate website.*
* Source: ComScore Media Metrix, January 2008 through August 2008, averages.
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• I know that the best way to sell your home is to attract as
many buyers as possible, so that you have a better
chance of finding the one who can offer you the best price, terms and closing date.
• My advertising position on REALTOR.com® is working 24
hours, 7 days a week bringing buyers to me
FEATURED AGENT™ MARKETING
SYSTEMSM
CAPTURING BUYERS ON REALTOR.COM®
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MY COMMITMENT TO YOU
• I am accountable
• I will follow-up with traffic
reports
• You will see the results
• We will work together to meet
your goal to sell your home at
the best price and terms.