A Descriptive Study on Online Marketing of FMCG with the Special Reference to Titan Watches Private

Ltd. Thiruvananthapuram.

COMPANY PROFILE

• Titan was established in 1984.

• Corporate office in Bangalore (Karnataka) & watch manufacturing facility in Hosur (Tamil Nadu)

• Titan has a presence in over 30 countries.

• Two flagship brands ±Sonata and Titan.

• Voted the most respected consumer durables company in a Business World survey in 2003.

• Vision:To be a world-class, innovative, progressive organization and to build India’s most desirable brands.

• Mission:To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach, and to contribute to the community.

Ranges of Titan Watches

INDUSTRY PROFILE

• Watches evolved from portable spring driven clocks.

• first appeared in 15th century Europe.

• clock-watches" (taschenuhr) invented by a well-known craftsman, Henlein.

• Watches weren't widely worn in pockets until the 17th century.

• the origin of the word "watch" is that it came from the Old English word ”woecce” which meant "watchman“.

• 1920–1950 Wristwatches become popular.

• Patek Phillipe created the first wristwatch in 1868.

• The quartz watch introduced in 1969.

• Some of the branded Watches are Titan, Timex, Casio, Citizen, Seiko, Tommy, etc.

Retail Chain of Titan Industries

REVIEW OF LITERATURE

Success factors of line extensions of fast-moving consumer goods- Edwin J.

Nijssen, Nijmegen Business School, Nijmegen, The Netherlands and Stern School

of Business, New York, USA (Author), MCB UP Ltd(Publisher)

Factors Influencing the Bangladeshi Consumers’ Purchase Decision Regarding

Fast Moving Consumer Goods- G M Shafayet Ullah and Panuel Rozario Prince

India: Net turning FMCG domain for brand-building; Businessline; Islamabad;

May 28, 2001

Creative thinking could bring FMCG ads to the rescue; Marketing; London; Feb

15, 2001; Neil Morgan;

Product usage and firm-generated word of mouth: some results from FMCG

product trials- Samson, Alain (2010) Product usage and firm-generated word of

mouth: some results from FMCG product trials. International journal of market

research, 52 (4). 459 -482. ISSN 0025-3618