Online Marketing for Libraries
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Transcript of Online Marketing for Libraries
Be Where Users Are: Online Marketing
for LibrariesSarah Houghton-Jan, MA, MLIS
Digital Futures Manager for the San Jose Public Library
Author of LibrarianInBlack.netThis presentation will be available at
LibrarianInBlack.net
Everything in today’s presentation is free unless you see a ($)
Sarah's Twenty Steps to Magical Marketing on the
tubes known as the Interwebs!
#1: Get Listed in General Directories
Where do people look
for directory
information today?
Make sure you’re listed at least in: Yahoo! Local Google Maps Bing Maps YellowPages.com WhitePages.com
Not Just a Map...
#2: Get Listed in Library Directories
#3: Search Engine Findability
Everyone uses search engines to find things.
How does your library fare?
#4: Have A Good Web Address
Target.com/kids
vs.
http://www.TheTargetStore/index/cgi?bin_238003kdff304-ooxr/
home.htm
Good URL practices
Short, easy to say, easy to remember.
SpringfieldLibrary.orgSPL.orgTownOfSpringfield.ci.ca.us/Depts/Library/
Main.cfmSpringfieldPublicLibraryIllinois/cgi?_bin&%lkdf64ll9_e56+s31
Register multiple domain names ($)
SpringfieldLibrary.orgSpringfieldPublicLibrary.orgSpringfieldLib.orgSPL.orgSPLBookClubs.orgSPLStorytimes.org+ the (.com, .net, .info, etc.)
counterparts
#5: Use Events Calendars
List library events and services in local community
websites and calendars.
As much or as little as you want.
Popular Event Calendars
Upcoming.org Eventful Craigslist (maybe $) LibraryThing Local AmericanTowns.com BookSaleFindercom Artsopolis.com
YourEventHub.com ImThere.com Going.com Down2Night.com BusyTonight.com Zvents
#6: Link Love
Ensure that your library
has a presence on
local websites.
Who are your partners?
Are you linked to in the right places?
schools adult education centers community groups local book stores
Find out! In Google & Yahoo: link:http://MyLibraryURL.org
#7: Wikipedia
Wikipedia is not just for college students who want to
flunk English 101.
How to List Yourself In Wikipedia
List your library in Wikipedia on your town, county, and university entries.
Add link to External Links Add description to Main Text
Add your own entryTalk yourself UP!
#8: Gadget & App Yourself
Create a search gadget for your catalog that people can
add to their iGoogle page, etc.
Create apps for mobile devices.
Gadgets & Apps
#9: Blog Search Engines
Make sure library blogs (and other feeds)
are listed in blog search engines.
#10: Blog and Twitter Geo Search
Local matters.
GeoSearch Engines
City-based Metroblogging Sites
Blogs by City
FeedMap
Blogdigger Local
+
allow Twitter to
geotag your posts
#11: Social Reviews
Image from: http://www.flickr.com/photos/aaronschmidt/217887378 7/#comment72157603674521448
LOVE, BABY, LOVE!
176!
#12: Social Networking Sites
Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/15465
77200
$10 = 5000 Facebook Flyers
to targeted audiences
Tutt Library
Social Network Tools
Namechk: check many networks
Open ID & ClaimID: claim & log into multiple sites
Ping.fm or Hellotxt.com: simultaneous updates
Twitter/Facebook: settings/apps to update both
Hootsuite: update, monitor, & get stats
#13: WiFi Directories
WiFiFreeSpot WiFiHotSpotList WiFi411 WiFinder JiWire
#14: Use Instant Messaging
For many, IM is a primary method of communication.
Why NOT be there?
Take Meebo a Step Further
Screenshot courtesy of David Lee King, Topeka Shawnee County Public Library:
http://www.flickr.com/photos/davidking/2076505032/sizes/
o/
#15: Text Messaging
AIM or Google Voice hacks Services / Co-ops (My InfoQuest) ($)
#16: Participate on Expert Sites
List your staff as experts in various free expert-finding tools (maybe
you’ll earn $!)
Experts AllExperts.com JustAnswer MosioQnA NowNow Uclue
Non-Experts AnswerBag WikiAnswers ChaCha Amazon Askville Yahoo Answers
#17: Email and RSS Subscriptions
Push out as much information as possible via
e-mail and RSS.
Push to them; don't make them come to
you.
#18: Virtual Reality Connections
Consider being present in Second Life and other online games and environments.
Second Life Info Archipelago World of Warcraft
http://htgg2.stanford.edu/archives/2007/09/teaching_in_wor.html
http://libraryplayground.wordpress.com/
2007/02/11/hamilton-city-of-the-future/
#19: Le Twitter
What are you going to send? How often? Who? What tools are you going to use?
#20: Make audio and video findable
Upload or list video with:
YouTube
Google Video
BlipTV
Blinkx
Upload or list audio with:
Podcast Alley
iTunes
Podscope
Odeo
For more sites see: http://www.podcast411.com/page2.
html
Tips for Success
Develop an online marketing plan with a budget and staff needs.
Register for everything with the same email.
Duplicate content to save time.
Start with the easy one-time things.
Move on to the harder stuff.
Keep your eyes open for new
opportunities.
Questions?
Sarah Houghton-Jan on Twitter: TheLiBeverywhere else:LibrarianInBlack