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UKTI T: 0845 606 0969 E: lenna.bithell@uktisouthwest.org.uk W: www.uktradeinvest.gov.uk

Supercharge Exports Through Better

Cultural Awareness

17 August 2010

Bedruthan Steps, Mawgan Porth, Cornwall

This highly interactive seminar will help you develop the

practical tools to improve cross-cultural business

communication and increase sales as a result. It will

demonstrate how to tackle language and cultural barriers,

highlighting differences in cultures from which potential

misunderstandings can arise, as well as illustrating the

importance of creating an appropriate first impression either

in person or via communications.

Delegates will have the opportunity to measure their

reactions against a number of specific scenarios andobserve how their mindset changes as they move from

a mono-cultural mindset (behaviour based on ones own

cultural education filters) to a multi-cultural mindset.

The event will aim to:

Help develop skills that attract more international business

Build trust and confidence when approaching overseas

markets

Highlight the importance of a communication strategy

and its implementation

Improve relationships and enhance communication

Foster tolerance, co-operation and the ability to adapt

to different situations

THE UKTI GLOBALISATION PROJECT TAKING CORNWALL TO THE WORLD

International Search Engine

Optimisation

3 August 2010

Greenbank Hotel, Falmouth, Cornwall

This enjoyable and non-technical seminar will explore the

basic requirements for successful online marketing overseas.

With only nominal IT skills and awareness of search engines

required, this event will provide a sound overview of search

engine optimisation, search advertising and social media.

Delegates will learn how to develop their online marketing

skills, giving them the knowledge required to manage and

maintain international campaigns using Google, Bing and

Yahoo.

The event will cover:

Optimising a website for search engines in other countries

Using search engines in other countries

Using Google AdWords and paid search

Key phrase research in other countries

Identifying search trends in other countries

How to set up a pilot search advertising campaign

in a different country

Currency and language considerations for websiteswhen trading overseas

Hosting overseas and the choosing of domain names

and sub-domains

Helping you buildbusiness overseas

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HELPING YOU BUILD BUSINESS OVERSEAS APPLICATION FORM

Company name...........................................................................................................

Company address........................................................................................................

.....................................................................................................................................

Tel................................................................................................................................

E-mail...........................................................................................................................

VAT No........................................................................................................................

Attendee name............................................................................................................

Position........................................................................................................................

Contact details if different from above.........................................................................

.....................................................................................................................................

Which seminar do you wish to attend? (please tick)

International Search Engine Optimisation

Supercharge Your Business Through Better Cultural Awareness

How many countries do you actively export to?..........................................................

What percentage of your turnover is through export?.................................................

Please tell us a little about your company

.....................................................................................................................................

.....................................................................................................................................

What is your product or service?

.....................................................................................................................................

.....................................................................................................................................

Please tell us a little about yourself and your experience

.....................................................................................................................................

.....................................................................................................................................

How many active agents/distributors do you currently have?

.....................................................Agents.................................................Distributors

What are your business objectives?

.....................................................................................................................................

.....................................................................................................................................

Which are your focus countries or markets?

.....................................................................................................................................

.....................................................................................................................................

What do you want to achieve from attending?

.....................................................................................................................................

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Who should attend?This event is designed for small and

medium-sized enterprises based in

Cornwall.Attendees will be companyowners, managers or decision makers

who are empowered to make decisionsand develop new business and

opportunities to move the company

forward in overseas markets.

Attendees will be looking to scale up

their business in the quickest and

most profitable way. Seminars will

be relevant to businesses that already

export and also those that want to

start to build overseas trade.

How do you apply?Please complete the application form.

Note that places on each seminar are

strictly limited and application does not

guarantee acceptance. All applications

will be reviewed for suitability and you

will be notified as soon as possible if

you have been awarded a place.

How much does it cost?

Thanks to funding under the

Convergence Programme, these

events are FREE of charge to

small and medium-sized businessesin Cornwall. Applicants are required

to enclose a cheque for 100 for each

attendee on each seminar. The cheque

will not be cashed except in the case

of failure to attend. Upon attendance,

the cheque will be returned to you.

Please make cheques payable to:

Serco Regional Services.Once accepted, your place on the

seminar cannot be transferred to another

person or company without our prior

approval. Only those who are accepted

in advance will be allowed to attend.Please return completed applications to:

Lenna Bithell, Business Link,

Tamar Science Park, Derriford,

Plymouth PL6 8BT.

Should you wish to cancel your place,

Please let us know at least 14 working

days in advance of the workshop.

Data Protection: Peninsula Enterprise,which delivers the Business Link service,records and holds customer information ina database. We will handle and process

all personal data in accordance with theData Protection Act 1998 and take allreasonable measures to ensure that yourdata is held and processed securely.If you do not wish to receive any further

communication please tick the box: