online branding , online marketing ,internet marketing ,internet promotion
Online Marketing
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Online Marketing
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Digital MarketingDigital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.It is becoming more popular with marketers as it allows them to track their Return on Investment (ROI) more accurately compared to other traditional marketing channels. According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.Developments in Digital Marketing:1. Segmentation: more focus has been placed on segmentation within digital marketing, in order to target specific markets in both business to business and business to consumer sectors.sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics and Salesforce CRM.Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients.3. Online Behavioural Advertising: Online Behavioural Advertos refers to the practice of collecting information about a user’s online activity over time, “on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user’s interests and preferences.4. Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.
Transcript of Online Marketing
Online Marketing
Online Marketing
How has Internet changed the face of business
Influence of Internet on the 4Ps
Online Channels
STP and Branding
Measuring performance of Online marketing
Great online marketing Link
http://www.cnnbcvideo.com/?combined=jess%20sloss&first=jess&name_id=3496016&last=sloss&id=&nid=kJHuSziQmJ2bPSBL08SezzM0OTYwMTY-
http://techcrunch.com/2008/10/08/are-the-new-woot-ads-funny-or-just-offensive/
http://www.thedrum.co.uk/news/2011/02/04/coca-cola-set-spread-its-open-happiness-message
http://www.campaignforrealbeauty.com/
; http://vimeo.com/4097606
Social media marketing
Optimizing social media marketing
Social marketing campaigns
Possible Influencer groups
Influencers
How WOM (word of mouth) spreads
Viral Marketing, Why?• It’s a connected world: We have dramatically more friends of friends and we can connect with them faster and more
frequently than ever.
• From broadcasting to interacting: interruption marketing is no longer effective
• Larger percentage of early adopters: While early adopters (the nerds who always want to know about the cool new thing in their field) have always existed, now we’ve got more nerds than ever
• Its about the experience• Ideas & stories spread naturally – free media• Not just free media or low-cost advertising: viral marketing promotes brand awareness, fosters support among
consumers and encourages the creation of virtual communities in which further content, whether created by the firm or by users themselves, can be shared more widely
Viral Marketing- What it is?
Viral Marketing- How to go about it
Warner Brothers announced the trailer on the film's website, telling fans that to see it, they had to help the Gotham City Police Department locate Batman by tracking down hundreds of pieces of graffiti from around the world. For every piece of graffiti that a fan found and tagged on social media, Warner Brothers unlocked a frame of the trailer.
