Online licensing strategies: the path to digital revenue
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StartwithXML Online licensing strategies: the path to digital revenue January 13 th , 2009 Presented By Bill O’Brien of CCC
description
Panelists address how the agile content produced by an XML workflow enables revenue growth through more effective digital marketing, content licensing, and multi-format publishing. (Bill O’Brien, Copyright Clearance Center)
Transcript of Online licensing strategies: the path to digital revenue
StartwithXML
Online licensing strategies: the path to digitalrevenue
January 13th, 2009
Presented By Bill O’Brien of CCC
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More than a …
Content agility (XML) + digitallicensing = significant revenue
or a drop in the bucket?
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Bill O’Brien, Senior Consultant,Rightslink®
► Began “chunking” content in the 1980s
► Pioneered custom course pack applications
► Developed database-driven custom publishingand POD solutions
► Now, creates online licensing solutions
a lot of small transactions
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30 years oflicensing content
$1 billion inrevenue
9,000 publisherclients (45Rightslink)
CCC
A view from CCC
► How is content being used?
► What content is being licensed and how?
► The XML connection
► Bottom line results
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How Content is Being Used
► Commercial reprints
► Electronic reusedwarfing photocopyreuse
► Republication (esp.publisher to publisher)
► Post on a blog
What Content is being licensed
► Title level
► Full article
► Chapters
► Images, Photos
► Video clips
From … STM, Trade, B to B, Newspaper, … publishers
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Why XML makes a difference
► Micro chunking equals micro commerce
► Travelling meta data
► Sub-chapter level licensing/sales
► Images, videos, podcasts, audio
► Content bundling
This is about new transactions
XML enables flexible licensing
► PDF Proofs in real-time
► Accelerates the Proofing &Ordering Process
► Allows for Greater Automation &Better Customer Experience
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Online licensingeliminatesmanual reprint& permissions
XML is a Win-Win for Publishers andCustomers alike
► Publishers Expand efficiencies in sales, order and fulfillment chain Offer customers a smooth online experience Gain valuable insight into their customers’ media usage
► Customers Obtain rights to content quickly and within their workflow Have a direct link to the content owner Place orders at their convenience 24x7 Eliminate confusion around authorized usage
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Rightslink Success Stories
► permission and commercial reprintrevenue grew by 17% in just 6 months. 6Figure Increase
► A specialty publisher has tripled and expects toquadruple commercial reprintrevenue (Again, 6 Figure RevenueGrowth)
► A large global publisher was able to right size aninternational rights and permissions organization
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Today’s leaders
Think outside the .doc!
► Thank you!
