Online Lead Generation in a Slow Economy.

Online Lead GenerationDuring a SlowEconomy

GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | [email protected]

mailto:[email protected]


What is lead generation?!?(the blah blah blah definition)


Lead generation, or lead gen is a marketing tool used, particularly in internet marketing to generate consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers. There are many tactical methods for generating leads. These methods typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate 'quality' leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase.

*http://en.wikipedia.org/wiki/Lead_generation



http://en.wikipedia.org/wiki/Lead_generation

http://en.wikipedia.org/wiki/Lead_generation

What is lead generation?!?(our definition)


The exchange of contact information from an interested

potential customer to a business.



What are the steps?


1) GET ATTENTION

2) MAKE THE EXCHANGE (Contact information for something they want and need)

3) CONVERT & MANAGE




1) GET ATTENTION

Why is everyone

looking at me?




And how the heck do we do that?(cheaply and effectively)

By leading

an online

conversation....




And what does an online conversation consist of?

BloggingCreating quality contentLeading webinarsStating you’re the expertProviding frequent updatesProviding transparencyOpening a dialogueGiving away quality content/ advice




WHICH IS POWERED BY THE SOCIAL

WEB




Which can be a lot to let simmer...




WHY SHOULD I CARE?!?




*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/ www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/ www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/ www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/ http://www.macworld.com/article/145719/2010/01/facebook_jobs.html www.rian.ru www.pingdom.com www.google.com/trends

One in every nine people on Earth is on Facebook ( This

number is calculated by dividing the planets 6.94 billion

people by Facebook’s 750 million users)



http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
















People spend 700 billion minutes per month on

Facebook



















More than 250 million people access Facebook

through their mobile devices



















More than 2.5 million websites have integrated with Facebook



















YouTube has 490 million unique users who visit

every month (as of February 2011)



















Wikipedia hosts 17 million articles



















That’s over total over 91,000 contributors



















Who ya callin’ a TWEETER!?!190 million

average Tweets per day occur on

Twitter (May 2011)



















People upload 3,000 images to Flickr (the photo sharing social media site) every minute

Why do they keep taking our picture?



















Google+ was the fastest social

network to reach 10 million users at 16 days (Twitter

took 780 days and Facebook 852

days)


















SO HOW TO BREAK THROUGH THE MOLD?




Incentives. You “Like” us, we give to you.




Go where your user base is. That’s social media.(While we can’t take credit for doing these next couple examples, they’re pretty great.)




Mini-apps are the new black.




Be the ‘go to’ that you know you are.




Don’t leave the house with matching socks......or technology. Have a consistent message across platforms




Press and Email Marketing = Amazingness.(Easy and cheap ways to reinforce your message)




2) MAKE THE EXCHANGE(Contact information for something they want and need)




IT’S A HOOK.SOMETHING THAT BRINGS

THE USER IN.




Coupons, Discounts & Promotions(You give the user a special offer. In return you give them a coupon or special deal)

My owner bought me this stupid outfit on

Groupon




White papers and e-books. Get your message heard.(Create the document. Offer it for download. In return, you get their contact information)




Podcasts. Speak your mind, become the expert.(Create podcasts and have them readily available on your site.)




Webinars and events. Chat about what you know. Stand out.



Newsletters. Always with opt-in confirmation.(Get permission. Then they really want to hear from you.)

I asked before doing this.




“Contact us” and other forms.(Don’t leave your prospects stranded in a different tank.)





Contests and Promotions(give your users a chance to shine)




Questions & Answers(Allow an open forum for participation)




Premium Content(Offer it for free. Get their contact details of an interested prospect.)

I only deserve Premium. Got

it?




3) CONVERT & MANAGE(...and grow)




Now you have the customer.How do you manage that

relationship?



What is customer relationship management?!?(the blah blah blah definition)


Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principal sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.

*http://en.wikipedia.org/wiki/Customer_relationship_management



http://en.wikipedia.org/wiki/Customer_relationship_management

http://en.wikipedia.org/wiki/Customer_relationship_management

What is customer relationship management?!?(our definition)


Managing the engagement and touchpoints you have with a

customer. Turning them into your biggest advocate.




Fill your bucket with quality leads.(A way to track leads and turn them into customers.)




Monitor your engagement.(Understand opportunities for improvements, new product introductions, etc.)




Know their successes and track them

(You can’t improve what you can’t measure.)

Enough dogreferences,

already.




Most importantly... turn them into

your biggest advocate.(No technology can do this.)




Questions?(We hope you liked us.)

We’d love to hear from [email protected]

[email protected]

312.794.7784www.grouphelix.com













Online Lead Generation in a Slow Economy.

Technology

Transcript of Online Lead Generation in a Slow Economy.