Online insurance. Today and tomorrow

Rafael Azizov, Buta Insurance

Azerbaijan International Insurance Forum

June 20th-21st, 2013

What pushed rising trend of online sales1. Increasing of internet penetration

UK – 82%US – 78%Azerbaijan – 50% Russia – 49%Kazakhstan – 45%Turkiye – 42%Georgia – 37%Ukraine – 31%

Source: International Telecommunications Union for 2011

2. Simple, Fast, Inexpensive & Comfortable Service3. Progress in online payment systems 4. New Smartphone trend as a driver for mobile sales

Online insurance in the World

Online insurance in the Region

Russia

Turkiye

Online insurance in Azerbaijan. Where we stand

Azerbaijani insurers use the following online sub-channels:

1. Selling corporate website2. Social Media

- Facebook- LinkedIn

3. Partner internet resources

Selling website

Social Media as an online sales channel

Social Media is a great instrument for online insurance, even if the insurer does not have the selling website.

Social Media – the best place to start!

To start the online selling on Facebook, the insurer need to increase:- Target audience- Interesting content- Developing Facebook application integrated to the corporate website or to partner platform

Facebook as an online sales channel

Partner internet resources. Avtosigorta.az

Avtosigorta.az – online motor insurance

Hesab.az simplifies the bill payment process

Auto.az – online car selling | Motor insurance

Amigo.az – online travel insurance

Future of online insurance. Mobile

Mobile-cellular penetration, 2013

Rafael AzizovDeputy CEOButa Insurancerafael.azizov@butasigorta.az

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