Online identity - Adrian Chira

Build your Online Identity

and land your dream job

Stats• 79% of US hiring managers and recruiters reviewed online

information about job applicants. (Microsoft, 2009)

• 70% of US hiring managers rejected candidates based on what they found. (Microsoft, 2009)

• 45% of employers use social networking sites to research job candidates, a big jump from 22% last year. Another 11% plan to start using social networking sites for screening. (Career Builder, 2009)

• 76% of executives expect companies and recruiters to conduct a search of their name online during the hiring process

• 22% have never entered their own name into a search engine to determine what personal or professional information is uncovered. (Execunet, 2007)

• Every professional has an online reputation to protect

Usage

• 85% of businesses use Facebook as part of their marketing communications, followed by Twitter (77%), LinkedIn (58%) and YouTube (49%) (econsultancy.com)

• For job candidate checks, 29% use Facebook, 26% use LinkedIn and 21% use MySpace. One-in-ten (11%) search blogs while 7% follow candidates on Twitter. (Career Builder, 2009)

• The industries most likely to screen job candidates via social networking sites or online search engines include: Information Technology (63%) and Professional & Business Services (53%). (Career Builder, 2009)

Reasons for elimination• Inappropriate photographs or information – 53%

• Content about drinking or using drugs – 44%

• Bad-mouthed their previous employer, co-workers or clients – 35%

• Showed poor communication skills – 29%

• Made discriminatory comments – 26%

• Lied about qualifications – 24%

• Shared confidential information from previous employer – 20%

• Sent message using an emoticon – 14%

• Used text language such as GR8 (great) in an e-mail or job application – 16%

Source: Career Builder, 2009

Reasons for Hiring

18% of employers found content on social networking sites that caused them to hire the candidate. The top examples include:

•Profile provided a good feel for personality and fit – 50% •Profile supported professional qualifications – 39% •Candidate was creative – 38% •Candidate showed solid communication skills – 3% •Candidate was well-rounded – 33% •Other people posted good references about the candidate – 19% •Candidate received awards and accolades – 15%

Source: Career Builder, 2009

Everything starts with search

See what others can find about about you:Google yourself

Online ID Calculator

http://www.onlineidcalculator.com/index.php



What search retrieves?

• Social objects = pieces of content that can spark conversations (www.briansolis.com)

http://www.briansolis.com

http://www.briansolis.com

Optimize your Online Identity

Optimize your Social Objects

Every person becomes a media person because every person is publishing for her/his audience, peers, neighbors and community.

4 Step process

Get Found

Convert

Analyze

Optimize

Get Found

• Create content

• Publish

• Optimize

Share your passions

Publish your content

BlogNewsletter

BooksArticles

News Releases

YouTube

Vimeo Fickr

LinkedInwww.linkedin.com

http://www.linkedin.com

http://www.linkedin.com

Rules:

• Be Authentic, be yourself

• Be transparent

• Join the conversations

• Support the Community

• Be relevant

Focus on building relationships

Pimp your profile

• “Get found”

• Tell stories

• Convince to do business with you

• Credibility

• Should be engaging

Get recommended

Communicate with your contacts

Use the Apps

LikedIn Tips

1. Pimp your profile2. Get recommended3. Engage

Facebookwww.facebook.com

http://www.facebook.com

http://www.facebook.com

Profile

Connect/Become a fan

Privacy

Allow search engines find your profile

Share only what you want

Facebook Tips

• Fill in your profile

• Connect/become a fan

• Stay safe

Twitterwww.twitter.com

http://www.twitter.com

http://www.twitter.com

Fill in your profile

Use the background

Twitter tips

• Be authentic/interesting

• Be generous RT and @reply

• Participate in tweetups

• Optimize using # hashtags

Bloggingwww.yourname.com

http://www.yourname.com

http://www.yourname.com

Blogging is your homebase

Showcasing your expertise

Blogging tips

• Consistency 2-3 posts/week

• Comment on other blogs

• Give credit

• Optimize content and build links

Photos

Upload & Tag photos

Video Content

Capture attention with video

Online identity - Adrian Chira

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