Online ethics GNGF Oklahoma
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Transcript of Online ethics GNGF Oklahoma
Jabez LeBret
@gngfound
BrandingCover ImageLikes
Geo InfoKeywords
@gngfound
FACEBOOKBranding
Cover ImageLikes
Geo InfoKeywords
@gngfound
TwitterBlog Posts
Follower / ingTweets
ReTweetsReplies
@gngfound
• Indexable by Google• Increase your Followers• Follow people, ReTweet, and share
• HootSuite / SocialOomph• Be Careful “interacting”
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LINKED IN
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YOUR PICTURE MATTERS
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LINKEDIN“Skills and Expertise” now “Skills &
Endorsements”
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SKILLS & ENDORSEMENTS
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Recommendation:Edit Profile and turn off the display of Endorsements
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Discussion
Groups
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GOOGLE+
Social Media Ethics Game:Case is finally
over. Unanimous
verdict! Celebrating
tonight.
Social Media Ethics Game:Another great
victory in court today! My client is
delighted. Who wants to be next?
Social Media Ethics Game:Won a million
dollar verdict. Tell your friends and check out my website.
Social Media Ethics Game:Won another
personal injury case. Call me for a free consultation.
Social Media Ethics Game:Just published an
article on wage and hour breaks. Let me know if you would
like a copy
@gngfound
What counts as advice?• Dealing With Unrepresented Person
• If the lawyer knows or reasonably should know that the “unrepresented person misunderstands the lawyer's role”
• If you are engaged in a discussion LinkedIn and there is a possibility that the person misunderstands your comments make sure to inform them of your relationship and do not give legal advice.
SOCIAL MEDIA ETHICS
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Is this Advertising? - Facebook Page Post Ad • Yes
• May want to submit a copy of Page Post Ad as Advertising• Keep records of Ads by not deleting them
Don’t Imply Results or Mislead • Communications Concerning a Lawyer's Services• Don’t say things that could lead someone to expect results• Don’t compare your firm to another like "Our firm is way better
than Smith and Smith" unless you can factually substantiate
SOCIAL MEDIA ETHICS
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• Don’t “friend” potential jurors• Accidental Discovery• Using Social For Discovery• Using Social as Evidence (Competence?) • Advising Clients About Social• Commercial Speech = Advertising
SOCIAL MEDIA ETHICS
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Relationships with Judicial Officers, Neutrals etc• Don't “friend” judges
Jurisdiction Issues• Social Media is NATIONAL
SOCIAL MEDIA ETHICS
Your Website
@jabezlebret
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• Design & Structure• Conversion• Content• Ethics
ESTABLISHING YOUR WEBSITE
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• Is it secure?• Is it easy to backup? • Is your website easy to transfer?• Does the platform have a large developer base• Does it include blogging feature• Does platform work on mobile / tablets
WEBSITE PLATFORMS
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• Name / “Brand”• Where are you located? How can I get a hold of you?
• Phone Number / Contact Form• Do you understand my problem? What can you do for
me?• Proof I should call you?• Easy to navigate and find things• Schema Markup for Google (ask your webmaster)
WEBSITE COMPONENTS
• How do I call you?• What do you do?• What can you do
for me?• Proof I should call
you?
Your Website
@gngfound
DO YOU UNDERSTAND MY PROBLEM?
Your Website
Images
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1.Repeating the same words or phrases so often that it sounds unnatural, for example:
KEYWORD STUFFING
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
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KEYWORD STUFFING2.“Blocks of text listing cities and states a webpage is
trying to rank for”
Pasadena, Sherman Oaks, Encino, Culver City, Van Nuys, Santa Clara, Ventura, Simi Valley, Thousands Oaks …
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MOBILE WEBSITE
30%
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• 34% of mobile internet users admit that their smartphone is their primary device for going online. (Pew Internet Project - May 2013)
• 74% of adult smartphone owners aged 18 or older say they use their phone to get information based on their current location. (Pew Internet Project - May 2013)
• 35% of Americans aged 16 or older own a tablet. (Pew Internet Project - September 2013)
• 30% of mobile owners had used their phone in the previous 30 days to decide whether to visit a business… (Pew Internet Project - April 2012)
MOBILE STATS
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MOBILE WEBSITE SEARCH
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MOBILE WEBSITE SEARCH
Responsive Design
• Fast Load Time• Access to All Content• Difficult to Code Correctly• THE RIGHT ANSWER
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MOBILE WEBSITE RESPONSIVE
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• Make sure your web and content developers understand what you can and can’t say about your experience, expertise, trial publicity, etc.
• Hiring Someone: the partner or lawyer must take reasonable efforts to ensure that the [company] they retain's actions are within the professional obligation of the lawyer and not violate the Rules of Professional Conduct
WEBSITE ETHICS
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• Do not mislead with your website copy • Communications Concerning a Lawyer's Services• No testimonials on website without proper disclaimer• Avoid saying "I can save your business" or "higher my firm and
you will walk free" - nothing that could lead someone to expect results
• Don’t compare your firm to another like "Our firm is better than Smith and Smith" unless you can factually substantiated
WEBSITE ETHICS
@gngfound
• Watch the content of your website pages• Comparative Speech in title tags, meta descriptions, copy
• If you have pages in another language, e.g. In Spanish, then you must have a disclaimer in that language. Simple stating that your firm Hablamos Espanol does not require a Spanish disclaimer
• If you make a statement of past results it must include the name of the lead counsel from your firm and it shall contain a disclaimer that past results do not guarantee, warrant, or predict future cases.
• Disclaimer on your website should be on every page. • • (k) (1) there is no advertising disclaimer requirement for
directory listings • • (k) (9) there is no advertising disclaimer requirement for
name, address, and firm info associated with public service or non-profit / civic activities
• • (m) a copy or recording of advertisements or written communication needs to be submitted to the state bar and retained by the law firm for 4 years
• • (n) a lawyer can not pay anyone for a recommendation of the lawyer's services including reviews
WEBSITE ETHICS
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WEBSITE DISCLAIMER