Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing...

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Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation Short Course 2019 Oct. 15, 2019 Online Engagement: Maximizing Public Participation Short Course 2019

Transcript of Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing...

Page 1: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

Online engagement: maximizing public participationShort Course 2019

Oct. 15, 2019

Online Engagement: Maximizing Public Participation

Short Course 2019

Page 2: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

What We’ll Cover

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3Online engagement defined

Examples and marketing

Challenges

Key takeaways and resources

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Page 3: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

What is Online Engagement?

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Goal: Improve your project or initiative through actionable input received online.

Online engagement is the interaction

between people across a range

of social networks.

Online Engagement and its Benefits Building

Relationships

Education Improving Trust

Collecting Informed

Input

Page 4: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

Examples of Online Engagement Tools

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Page 5: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

Online Engagement Using MetroQuest

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Page 6: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

El Paso: Unique Marketing Efforts

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Page 7: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

DFW: Pedestrian Safety Action Plan

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Page 8: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

Additional Ways to Market Engagement

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Page 9: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

Challenges

Audience – Research the community; understand local broadband capabilitiesNEPA Compliance – Substantive comments should be

included, along with a response, in the meeting summary report Timing – Build MetroQuest into your planning process Logistics – Plan ahead for wi-fi access; back-up hot

spot Incorporating input – Think about how you will

communicate results and incorporate into the project

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Page 10: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

Helpful Development Tips

Plan earlyVisuals/photos/graphics a must!Simple, concise languageOngoing and diverse outreach methods to

promote the survey

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Page 11: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

Helpful Marketing Tips

Partner with stakeholder groups, HOAs to help market surveyWork with PIOs for media exposureGo to where the people are: libraries, fairs Think about what’s next:

–Communicate survey results to increase transparency

–Show how you use online feedback in decision-making

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Page 12: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

Online Engagement – A Key Public Involvement Element

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Online Engagement Takeaways: Supports the

agency’s Public Involvement Policy

Saves money Increases

feedback Provides valuable

data Improves our

projects!

Page 13: Online engagement: maximizing public participation · Short Course - Online Engagement: Maximizing Public Participation October 15, 2019 Online engagement: maximizing public participation.

Short Course - Online Engagement: Maximizing Public Participation October 15, 2019

Resources and Contacts

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• Beaumont, Brownwood, Childress, Lubbock, Lufkin, Houston

Julie Beaubien: [email protected]

• Amarillo, Dallas, Fort Worth, Paris, San Angelo, Wichita Falls

Susan Howard: [email protected]

• Abilene, Atlanta, Austin, Corpus Christi, Tyler, San Antonio, YoakumAmy Redmond: [email protected]

• Bryan, El Paso, Laredo, Odessa, Pharr, Waco

Norma Rios: [email protected]