Online Culture IS The Culture
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Online Culture IS the culture Tim Parsons linkedin.com/in/timparsons twitter.com/timparsons
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This presentation will build a bridge between the generations by positing the notion that ‘Online Culture is now The Culture’, (watch anyone in the modern workplace for more than 30 minutes in their daily routine and marvel at the plethora of network-enabled behaviours), and suggests a range of implications for the current level of attention or investment in local creative and ICT industries. Inspired by a throwaway line in an article by Kevin Kelly "We Are The Web" See http://www.wired.com/wired/archive/13.08/tech.html Design by Karen Lee - http://karenlee.co | http://www.linkedin.com/in/karenleedesign
Transcript of Online Culture IS The Culture
Online Culture IS the culture
Tim Parsons
linkedin.com/in/timparsons
twitter.com/timparsons
Cultures have the power to change the world ...
...1% of US land area is road.
One upon a time...
Consumer Culture...
...in a mass-media world.
. . . then something happened
NOW:
This is us!
Over 1 billion
(Source: Comscore.com 23 Jan 2009)
Internet users worldwide
6 million
(Source: Comscore.com 23 Jan 2009)
Australians on Facebook, 8th highest penetration.
300 million
(Source: Comscore.com 23 Jan 2009)
Chinese internet users.
30 %of handsets sold in developed world today are smartphones(Source: Bytemobile.com, Sept 2008)
Over 1.5 billioniPhone apps downloaded
(source: Business Week, 14th July 2009)
to iPhones + iPod Touches since July 2008
4.1 billion
(Source: WashingtonPost.com MoCo News 2 Mar 2009)
Number of mobile phone subscribers worldwide
mobile penetration in Australia
(Source: Total Telecom Jan 2009)
100 %
mobile penetration in ITALY
(Source: Total Telecom Jan 2009)
140 %
In 2006: “To win, we need a Community
Outreach program.”
Online Culture is The Culture
$656 millionIndividual donations to Obama ’08 by Dec 2008.
(Source: OpenSecrets.org, Dec 31 2008)
Online Culture is The Culture
Its not abouttechnology
Online Culture is The Culture
Online Culture is about
People Today
People Today : Connected Society
People Today : Connected Society : Babies
People Today : Connected Society : Children
People Today : Connected Society : Teens
People Today : Connected Society : Adults
Online Culture is rich in human
Behaviours
Online Culture is hungry for
Authenticity
Online Culture is great at getting the
Truth
Online Culture is rife with
Innovation
Online Culture is about reinventing the
Economy
Online Culture is principally a form of
Open Society
Online Culture is highly
Disruptive
Online Culture ISthe culture
Tim Parsons
linkedin.com/in/timparsons
twitter.com/timparsonsOnline CultureIS
the mainstream
Remember the industrial revolution ? It changed the rules, transformed the lives of
millions and created the world we know today.
Culture shock
Online Culture is The Culture
Online culture is changing the lives of billions
We need to be influential beyond just IT and
‘digital industries’ - this is now society.
Make it better
Online Culture is The Culture
Tim Parsons
linkedin.com/in/timparsons
twitter.com/timparsons
