Online Community As Party
-
Upload
leelefever -
Category
Business
-
view
8.269 -
download
0
description
Transcript of Online Community As Party
![Page 1: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/1.jpg)
Your Web Site Is a Party Waiting to Happen
Lee LeFeverPrincipal, Common Craft
![Page 2: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/2.jpg)
CommunityOpportunity
![Page 3: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/3.jpg)
Changing Perceptions
Improved Tools
New Opportunities
![Page 4: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/4.jpg)
![Page 5: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/5.jpg)
Communities and Parties Are Similar
![Page 6: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/6.jpg)
![Page 7: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/7.jpg)
Your Party Needs A Reason To Be
![Page 8: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/8.jpg)
![Page 9: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/9.jpg)
Purpose is Absolutely Necessary
Serve a Need, Address a Problem
Set Goals and Share Progress
Identify What’s Related
![Page 10: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/10.jpg)
Your Party Needs Planning
![Page 11: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/11.jpg)
Planning: Preparation for Scale
Simple and Flexible
Personas: Specific Types of People
Prepare for Evolution
![Page 12: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/12.jpg)
Your Party Needs a Place
![Page 13: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/13.jpg)
No One Wants a Ghost Town
![Page 14: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/14.jpg)
Match Environment to Community
Cozy is Good - Start Small and Build to Needs
Match Purpose to Environment
Keep it Clean – No Broken Windows
![Page 15: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/15.jpg)
Your Party Needs a Host
![Page 16: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/16.jpg)
![Page 17: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/17.jpg)
Have a Host or Community Manager
Accountability and Direction
“Middleman” Between Community and Business
Works with Designers and Developers
![Page 18: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/18.jpg)
Your Party Needs Rules
![Page 19: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/19.jpg)
![Page 20: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/20.jpg)
Your Community Needs Guidelines
Terms of Service – Needed, But Different
Helps with Enforcement
Provides Common Foundation
Must Be Clear (fun helps too!)
![Page 21: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/21.jpg)
Your Party Needs A Bouncer
![Page 22: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/22.jpg)
Beware the Trolls - They Are Toxic
![Page 23: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/23.jpg)
Bounce Trolls and Spammers with Care
Best Policy For Trolls: Ignore Them
Direct Contact Can Help Resolution
Enable Your Community to Help
Consider a Forum For Selling or Flaming
![Page 24: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/24.jpg)
Your Party Needs An Invitation
![Page 25: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/25.jpg)
![Page 26: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/26.jpg)
![Page 27: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/27.jpg)
![Page 28: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/28.jpg)
Members Invite Members
Let Them Take Community With Them
Be Explicit About Inviting Friends
Consider APIs for New Directions
![Page 29: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/29.jpg)
Your Party Needs Introductions
![Page 30: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/30.jpg)
![Page 31: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/31.jpg)
![Page 32: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/32.jpg)
Member Profiles are Key
Learn from Social Networking
Member Matching (tags?)
Enable Customization
![Page 33: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/33.jpg)
Your Party Needs Time To Develop
![Page 34: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/34.jpg)
Communities Take Time
Focus on Who IS There
Make Decisions Based on Feedback
![Page 35: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/35.jpg)
Your Party Needs An Event
![Page 36: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/36.jpg)
![Page 37: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/37.jpg)
![Page 38: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/38.jpg)
Bring People Together For a Bit
Think Offline Too
Invite a Special Guest
Contests, Giveaways
![Page 39: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/39.jpg)
Your Party Needs People To Pitch-In
![Page 40: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/40.jpg)
![Page 41: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/41.jpg)
![Page 42: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/42.jpg)
Mobilize Your Community
Share Your Needs, Problems, Thoughts
Make Helping Easy and Fun
They Want to Help!
![Page 43: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/43.jpg)
Your Party Needs Multiple Ways to Participate
![Page 44: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/44.jpg)
![Page 45: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/45.jpg)
![Page 46: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/46.jpg)
Move Beyond Discussion
Offer a “Gateway Drug”
Blog? Wiki?
Ratings, Votes, Survey, Poll
Social Networking – Friends and Groups
![Page 47: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/47.jpg)
Your Party Needs Variety
![Page 48: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/48.jpg)
People are Different – Express It
Give Charter Members Special Badges
Give New Members a Special Place
Match up New and Old
![Page 49: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/49.jpg)
Most Important Ingredient: You
![Page 50: Online Community As Party](https://reader035.fdocuments.us/reader035/viewer/2022070315/55514619b4c905c6268b4d80/html5/thumbnails/50.jpg)
Toby M : http://www.flickr.com/photos/48089670@N00/344310907/
Zach Klein: http://www.flickr.com/photos/zachklein/37391709/
SPR Bert: http://www.flickr.com/photos/superbert/111793054/
Tracy Hunter: http://www.flickr.com/photos/tracyhunter/140042679/
VanessaPR: http://www.flickr.com/photos/lilcrabbygal/347532016/
Cozy: http://www.flickr.com/photos/cozy/318236097/
Basheem: http://www.flickr.com/photos/bastian/235701826/
Powerbooktrance: http://www.flickr.com/photos/powerbooktrance/235607744/
Russelljsmith: http://www.flickr.com/photos/russelljsmith/9486459/
Glasgows: http://www.flickr.com/photos/glasgows/342067353/
Psychedelys: http://www.flickr.com/photos/psychedelys/129472964/
Dervish: http://www.flickr.com/photos/dirvish/6937128/
Glynnis: http://www.flickr.com/photos/glynnis/135603867/
Mdumloa98: http://www.flickr.com/photos/mdumlao98/121045851/
Caitlinburke: http://www.flickr.com/photos/caitlinburke/101973007/
Franky Baby: http://www.flickr.com/photos/frankybaby/391024654/
Molly Cakes: http://www.flickr.com/photos/mollycakes/222385914/
Thanks!