Online Collaboration for Business: Frameworks for Success
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Transcript of Online Collaboration for Business: Frameworks for Success
Online Collaboration for Business: Frameworks for
Success
Kate Carruthers Sydney - Dec 2007
Online Social Networking & Business Collaboration World 2007
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/au/
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 2
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 3
Why is Collaboration Important?
• Why?– Organisations seek to achieve their
strategic intent
• How? – By harnessing the power of a wide
spectrum of competencies across the company
Effective collaboration enables diverse people to work collectively to achieve organisational objectives
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 4
Why is Collaboration Important?
1. Building Organisational Competency
2. Getting Things Done
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 5
Framework
Strategic Intent : what are we trying to accomplish?
Organizational Capabilities we require
Competence Consequence Governance Work- Process/ Capacity for
Change
What are the Competencies we require to accomplish our Strategy?
What are the standards and consequences requires to accomplish our strategy?
What is the Organisation we need to accomplish our strategy?
How able are we to manage the work processes and change in order to accomplish our Strategy?
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 6
Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 7
Phillip Keller, Tag history and Gartner's hype cycles
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 8
Source: Dion Hinchcliffe, A checkpoint on Web 2.0 in the enterprise, Part 2
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 9
Generation Gap?
• Facebook• MySpace• YouTube• SMS > IM > Twitter• Connected
• Phone• Email• Paper• Meeting• Asynchronous
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 10
Generations
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07 11
Different Needs
Source: Mark McCrindle, http://www.mccrindle.com.au/wp_pdf/BridgingTheGap_Employers.pdf
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 12
Collaboration
• Culture• Leadership• Rules of engagement• Structure• Opportunity• Technology
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 13
Values
• RESPECT: We treat others as we would like to be treated ourselves. We do not tolerate abusive or disrespectful treatment. Ruthlessness, callousness, and arrogance don't belong here.
• INTEGRITY: We work with customers and prospects openly, honestly and sincerely. When we say we will do something, we will do it; when we say we cannot or will not do something, we won't do it.
• COMMUNICATION: We have an obligation to communicate. Here, we take the time to talk with one another...and to listen. We believe that information is meant to move and that information moves people.
• EXCELLENCE: We are satisfied with nothing less than the very best in everything we do. We will continue to raise the bar for everyone. The great fun here will be for all of us to discover just how good we can really be.
Source: Enron’s 1998 Annual Report, “Our Values”
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 14
Online Collaboration Tools
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 15
Online Collaboration Tools
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20
07 16
References
• Champy, James L. ed., Nohria, N. Fast Forward: The Best Ideas on Business Change, 1996, Harvard• Hinchcliffe, D. 2007, A checkpoint on Web 2.0 in the enterprise, Part 2,
http://blogs.zdnet.com/Hinchcliffe/?p=135 • Keller, P. Tag history and Gartner's hype cycles,
http://www.pui.ch/phred/archives/2007/05/tag-history-and-gartners-hype-cycles.html• Kotter, J. & Cohen, D. The Heart of Change: Real-Life Stories of How People Change Their
Organizations, 2002, Harvard• Levine, R., Locke, C. , Searls, D. The Cluetrain Manifesto: The End of Business As Usual, 2000,
Perseus Group • McCrindle, M. Bridging the Gap for Employers,
http://www.mccrindle.com.au/wp_pdf/BridgingTheGap_Employers.pdf• Merholz, P. Web 2.0 - It's not about the technology, 2005,
http://www.peterme.com/archives/000560.html• O’Reilly, T. What Is Web 2.0 - Design Patterns and Business Models for the Next Generation of
Software, http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html• Enron Annual Report 1998,
A copy of this presentation can be found at http://www.katecarruthers.com/writings.html