Online Business Strategies For Any Organization

Online Business Strategies for Any

Organizationhttp://entreprenovator.wordpress.com

http://[email protected]

1check out our Marketing Plan e-Book

Objective

To have online business strategies that can be used

profitably


Strategies

1. Be visible online and build traffic

2. Build partnership online in few key sectors

3. Embrace social media friendly site

4. Go mobile


Tacticals – Be Visible Online and Build Traffic

• Create page on Facebook and MySpace– Update news to fans

– Facebook Advertising to promote page

– Promote internally (staffs with FB/MS account) and viral among friends

– Bring up highlights news



• Identify visitors profile and top content– Demographic of current visitors

– Inventorize and classify current content

– Identify current customers (online, print and other media)

– Re-purpose content e.g. pictures album change to UGC restaurants album and run contest (get partner’s to advertise/joint advertise)



• Identify existing columnist and journalist– Check their specialty and strengths

– Position it online and drive traffic

– Engage online readers (they are different from offline readers in many ways)

– Relook at news presentation on the website (currently dull!!)



• Online Advertising structure re-visit– Inventorize current ads space online

– Pricing schemes based on assets location and performance

– Added service such as graphics, flash, artwork etc..

– Minimum size online - and provide packages

– Identify media agencies in online business and propose working arrangement + incentives


• Identify key sectors and invite them– Sectors: Travel, Hotel, Healthcare, Fashion and

Restaurants

– Get them to advertise online for hot deals, coupons booklets (FOC or Pay)

– Joint-advertising space with two key sectors

– Leverage on partner’s site as well

Tacticals – Build Partnership Online with Key Sectors


• e-Newsletter communication– Written from Manager, Strategic Partnership

(personal yet professional)– Content: 1) Summary of the quarter 2) Business

insights from businesses around the world 3) Promotion from you 4) Promotion/Deals from Advertiser

– Personalized letter to potential advertiser and media agencies (invite them to advertise)

– Allow interaction between clients through shared events

Tacticals – Build Partnership Online with Key Sectors


Tacticals – Embrace Social Media Friendly

• Enable and empower site and visitors– Adopt social media features e.g. comment,

forward to friend, rate, tag, share to blog or other sites etc..

– More interactive ads and communicate with the target audience individually

– Build membership and provide special content and feature e.g. personalized page, webinars etc..


Tacticals – Embrace Social Media Friendly

• Targeted communication– Profile visitors and create personas

– Assist advertisers to do targeted online advertising with existing profile

– Introduce new service to advertisers such Customer Survey (thematic or product centric)

– Search marketing (powerful search capability)


Tacticals – Go Mobile

• Democratize the information and tools– Site can be viewed and interact using mobile

phone

– Opt-in mobile content push to visitors mobile

– Assist advertiser to create mobile advertisement

– Mobile applications (i-Phone, Blackberry, Nokia)


Summary - Focus Areas

Online Ads $$$

Build Traffic

Build Networks

Build Advertisers

Social Media

Performance Mgmt

Over Communicate


Potential Revenue Streams

Membership Model

BasicMembership

PremiumMembership

-access to all lifestyle content-membership is used to track users behavior and preference duringbrowsing.

-access to all lifestyle content-premium membership gives access to more services available on the portal.-Services such as postal, e-banking, download movies,MP3 songs etc..

SERVICE

1

CorporateMembership

-this is targeted to businesses, primarily SMEs. -Services created around this need to be tailored to business needs.-Services such as courier, collaboration tools, storage, tele-conference etc..


Advertising Model

Directories Video/AudioAds

Articles Sponsorship Viral Features Commercial

AdsOnline

Banners

SERVICE

2

-allow company listing i.e. Yellow Pages-it can annual fee or one time-Value-added service can be link to website/company profile

-Ads placement on the portal-Value-added service can be creative direction and design

-Thematic article about business, lifestyle, fashion etc..but paid by the advertiser-Value-added service is copywriting and design

-Buy viral features so the content can reach to more people. -if you have good content it is worthwhile to spread it around

-Provide placement for the ads.-It can be attached to related articles to promote cross selling

-More interactive banners that can ‘shout’.-besides banners can be linked to separate microsite-Value-added service is microsite development and design


Premium Service Model

Postal SMS/EmailSports Score

Tracker

Online Storage/Back Up

Web TV/Radio

Premium News

Social Network

MULTI PRICING MODEL

Pay Per Use Fixed Term Usage Membership Contractual

SERVICE

3


If there is only ONE POINT to take home..it is going to be..

Over Communicate with customers and stakeholders…


Thank You

http://entreprenovator.wordpress.comhttp://marketingplanbook.wordpress.com

[email protected] out our Marketing Plan e-Book

Online Business Strategies For Any Organization

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