Online Business Makeover
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Transcript of Online Business Makeover
Online Business Makeover
Growing Your Business Online: The Challenges and Tools
Rachel’s Online Business MakeoverModule #1 Marketing Basics
Part 1 – Validating your market
Market = WHO
Topic = WHAT
Part 1: Market AnalysisWho is your market? ____________________________What problem are you solving ? ________________________________________________________________What is the size of your market? _______________________________________________________________Total daily searches for top 5 Key-Phrases1. ___________________________________________2. ___________________________________________3. ___________________________________________4. ___________________________________________5.____________________________________________
Market = WHO
Topic = WHAT
Markets vs. TopicsTopic MarketFibonacci Levels
Markets vs. TopicsTopic MarketFibonacci Levels Forex Traders
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance Runners
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies Chiropractors
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 Golfers
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced women
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner Professional grout cleaner
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner Professional grout cleanerOrganic laundry detergent
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner Professional grout cleanerOrganic laundry detergent Cloth diaper moms
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner Professional grout cleanerOrganic laundry detergent Cloth diaper momsDating advice
Markets vs. TopicsTopic MarketFibonacci Levels Forex TradersMarathon Training Guide Long Distance RunnersPatient referral strategies ChiropractorsHow to break 90 GolfersSurvive a divorce Recently divorced womenGrout cleaner Professional grout cleanerOrganic laundry detergent Cloth diaper momsDating advice Active gamers
Target Market
Qualified
Target Market
Qualified
Target Market
Qualified
Available
Target Market
Qualified
Available
Potential
Target Market
Qualified
Available
Potential
General Population
Case Study:
Harvard
Qualified
Harvard
Ivy League
Harvard
Ivy League
All Colleges
Harvard
Ivy League
All Colleges
All Students
Harvard
Ivy League
All Colleges
All Students
General Population
Harvard
Ivy League
All Colleges
All Students
General Population
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20 Second Litmus Test
20 Second Litmus Test
Does Your Market Self-Identify?
20 Second Litmus Test:
Does Your Market Self-Identify?
(Ex: Magazines, Clubs, Associations, Trade Shows, Membership Sites,
Support Groups, Forums, etc.)
Homework:
Downloads here:
http://wealthbiznetwork.com/module-1-downloads