Online branding by Jasper Reunes, OMCollective
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Transcript of Online branding by Jasper Reunes, OMCollective
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Be there in the moments that matter Jasper Reunes
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PREFERABILITY VIEWABILITY ENGAGEMENT
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Online Branding: Be there in the moments that matter
…met 20 miljard toestellen, 4/persoon
2020: 5 miljard mensen online…PREFERABILITY
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Brand Awareness Ad Recall
Consideration – Favourability – Purchase Intent
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Brand awarenessAd recall
Brand interest ‘Search uplift’
+ real-time bijsturen
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Case
YouTube-campagne: 2 weken
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Case
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VIEWABILITY
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ENORM NETWERK
Reduceren “waste”
Biedstrategieën
Verfijnde targeting
PREMIUM BANNERING
Reach rapportages
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HOMEPAGE TAKEOVERS
Meer dan views
! Uitsluiten bezoekers
Viewability + performance
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Online Branding: Be there in the moments that matter
ENGAGEMENT
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Deelbare ervaringen ipv advertenties
Bijdragen aan merkverhaal
Drive search
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Lay’s Flavour campagne
Start campagne
Marktintroductie
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Brand awareness
Pay per engagement
Bezoeken minder belangrijk
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PREFERABILITYYouTube campagnes Doormeten met Brand Lift
VIEWABILITYUitgebreid netwerk met premium plaatsingen
ENGAGEMENTBetrekken in merk verhaalInteractie met je advertentie
Wat hebben we vandaag geleerd…
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