Online best pratices
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Transcript of Online best pratices
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ibm.com
Best viewed in slide mode
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ibm.com
1. List of Top competitors included
Dell.com
Microsoft.com
HP.com
Oracle.com
Infosys.com
Wipro.com
Mahindra.satyam.com
Tata Consultancy Services.com
2. Website marketing strategies
Various Special Banners and promotional strategies
Web merchandising, CTA modules and lead capture techniques Special offers and how they are effectively using it Ways to keep user engagement interactive in the website How to make user search and navigation easy
Marketing Campaigns
Flow of the Presentation
1
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ibm.com
Dell.com/Indiadell
Dell Marketing Campaign
Lead Banner with Image on LHS and Text on The RHS, Use of Marketing Campaign in their call to action, keep their customer aware about their marketing campaign
This a new feature hovering around all the dell .com WebPages,when some one click here c
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ibm.com
Dell.com/India contd
This a new feature hovering around all the dell .com WebPages, when some one click here comment card opens.Note: Look how dell leverages their current customers to acquire new opens/Reference marketing strategy
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ibm.com
Dell.com/India
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ibm.com
Microsoft.com/India
Microsoft Marketing Campaign
Latest Running Campaign
Business Pains
Questions
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ibm.com
Microsoft.com/India
Merchandize present midmarket homepage to reach their midmarket customers
Customer query Form
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ibm.com
HP.com/India
HP Marketing Campaign
Newsletters are present on the RHS modules on all the products and services pages
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ibm.com
Oracle.com/India
Oracle Marketing Campaign
Events Merchandise/ Present in all their product and services page
Clear contact details to solve customers business pains
Present in the support page ,Customers and measure their IT requirement with oracle products and services offered
Can be very effective for Mid market customers
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ibm.com
Infosys.com
Infosys Marketing Campaign, Highlighted in blue
A dedicated Blog to promote their campaign/ Merchandised on Promotional page
SMM using Twitter
Such merchandise coax attention and make visitor to take action quickly
Present in product and services pages
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ibm.com
Infosys.com
Request a service Registration Form
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ibm.com
Wipro.com
Wipro Marketing Campaign
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ibm.com
Mahindra-Satyam.com
Mahindra-Satyam Marketing Campaign
SMM using Twitter
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ibm.com
Reach , CTA , Registration Form
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ibm.com
Tata Consultancy Services. COM
TCS, Marketing Campaign
Request Form
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ibm.com
Learning and Inferences
We all say think global act local, only dell implements and leverage that to the maximum second slide)
Adding tangibility to the your product and services makes your product and services increase its credibility, whether its market penetration strategy (old product old market), Product penetration strategy (old product new market), Market development strategy (New product old market), Diversification strategy (New product New market), adding tangibility makes product reach better and faster (slide 3)
Visitors take action when they see what they want (slide 6)
Newsletter are the fastest way to reach perspective as well new customers (slide 8)
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ibm.com
Thank You