Online Behaviour in Used Car Market
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Transcript of Online Behaviour in Used Car Market
1 – 2L27%
2 – 3L20%
3 – 4L14%
4 – 5L9%
HATCHBACKS ARE MOST POPULAR AMONG USED CAR BUYERSMARUTI AND HYUNDAI
ARE MOST POPULAR BRANDS IN USED CAR MARKET
MARUTIHYUNDAI
TATAHONDA
FORDTOYOTA
MAHINDRACHEVROLET
SKODAFIAT
35%18%
12%6%
5%5%4%4%3%
1%
41% USED CAR BUYERS IN INDIA ARE ONLY WILLING TO SPEND 0-2 LACS ON PURCHASE OF AN OLD CAR
0 – 1L14%
PETROL CARS ARE MORE IN DEMAND THAN DIESEL CARS.
PETROL54%BUYERS
DIESEL42%BUYERS
OTHERS4%
BUYERS
MOST BUYERS WANT TO BUY MANUAL TRANSMISSION
1 3 5
2 4 R
MANUAL TRANSMISSION
92%BUYERS
NR
D
AUTOMATIC TRANSMISSION
8%BUYERS
P
MOST USED CAR BUYERS ARE FROM TOP CITIES IN INDIA
NEW DELHI
MUMBAIPUNE
BANGALORECHENNAI
KOLKATA
HYDERABAD
ONLINE BEHAVIOR IN USED CAR MARKET
INSIGHT BY GAADI.COMJUNE 2013
54%28%
7%6%5% HATCHBACK
SEDANMUV/MINIVANSUVOTHERS
P
D
E
16%
3%
11%
15%
11%7%
15%
TOP 10 MOST POPULAR MAKE-MODELS
MARUTI-SWIFT
MARUTI-ALTO
TATA-INDICA
HYUNDAI-SANTRO
MARUTI-WAGON RHONDA-CITYMARUTI-800
HYUNDAI-ACCENTMARUTI-ZEN
HYUNDAI-I10
7.4%
7.1%
6.5%
5.5%
4.5%
3.7%
3.6%
3.6%3.3%3.2%
52.0% Others