Online Audience research

Existing forums (or lack of)

Forums specifically catering for the topic of creativity are scarce, making research difficult,and similarly surveys or polls regarding the use of creativity in the workplace were similarly hard to find. This is perhaps due to the lack of previous projects aiming to discover the uses of creativity in everyday life. However, this does not mean that forums that members of our audience might use do not exist.

Our Survey on creativity

We distributed the following survey on social media to our primary audience https://www.surveymonkey.com/r/8SNH9RX in light of the lack of exisiting surveys.

When questioned about the importance of creativity they responded in this manner:

This demonstrates the interest of our target audience in creativity itself, and therefore our production.

Responses (cont.)

This clearly demonstrates interest in our concept.

These were perhaps the most vital responses when carrying out research - confirming that our production should be successful, and in sync with audience behaviour/interest.