2

The European TV consumption

14hours/week in

Northern Europe

16hours/week in

Western Europe

17.7hours/week in

Central & Eastern Europe

16.7hours/week in

Southern Europe

EU average = 16.8hs

Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290,

3

The European Internet consumption

14.8hours/week in

Northern Europe

14hours/week in

Western Europe

16.1hours/week in

Central & Eastern Europe

13.8hours/week in

Southern Europe

EU average = 14.8hs

Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290,

4

The European Internet consumption

87%in Northern

Europe

81%in Western

Europe

55%in Central &

Eastern Europe

61%in Southern

Europe

EU average = 65%

Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290,

5

The Internet evolution, ROMANIA

Romanian Internet users spend on average 18.6hrs

online per week

44%of all Romanians are online

EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55%

EU: 14.8, WE:14.0, NE:14.8, SE:13.8, CEE:16.1

Base: All Respondents (Omnibus) n=1,039, All Internet Users n=390

9.2mRomanians are online

Total adult Romanians population of 18.7 million

6

The Romanian media consumption landscape

Penetration

Online 44%

TV 96%EU: 95%,

WE:94%, NE:95%, SE:97%, CEE:95%

EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55%

Base: All Respondents (Omnibus) n=1,039

Online 18.6hrs

TV 21.6hrs

Hours per week used

EU: 16.8 WE:16.0, NE:14.0, SE:16.7, CEE:17.7

EU: 14.8 WE:14.0, NE:14.8, SE:13.8, CEE:16.1

7

Internet becomes ‘all consuming’ media device

19% watch TV online at least dailyA further 29% watch TV at least weekly

of Romanian Internet users have watched TV online

95%EU: 73% WE:67% NE:81% SE:65% CEE:81%

Base: All Internet Users (Online) n=989

8

Media multi-tasking means more active consumers

30% of Romanians are online whilst watching TV

EU: 48% WE:58% NE:59% SE:39% CEE:44%

Base: All Respondents (Online ) n=1,003

9

The internet is an entertainer and enabler

30%of Romanians are online during the traditional primetime TV evening slot (EU: 52%)

, All Internet Users (Online) 989

10

Relationship between content consumption on TV and online

Among Romanians who watch TV and are online concurrently,

56%

state the online activity is likely to be related to the TV programme they are watching

2.4 hours per week across Romanians (EU:2.8hrs) is spent watching TV and online at the same time (11% (EU:16%) of all time spent watching TV)

EU: 33%

Base: All TV Viewers (Online) n=859