Member engagement with online advocacy communities hl webinar
Online advocacy for CSOs
Transcript of Online advocacy for CSOs
w w w . a l t c i t y . m e
Online Advocacy for CSOs
Understanding the concepts of advocacy and lobbying
•Advocacy means any action geared
towards changing the policies,
positions or programs of any type of
institution.
•Advocacy is about identifying a
problem in a community, coming up with
a solution to that problem, establishing
strong support for that solution and
providing an effective implementation
plan.
What is advocacy
?
Understanding the concepts of advocacy and lobbying
•Lobbying means an attempt by citizens to
influence public officials and public policy. It
is used to put pressure on politicians and
government officials to take up the interests
of the people and to support their cause.
•Lobbying influential people for support is
part of the advocacy process.
What is lobbying
?
Activity
“Advocacy or Lobbying?”
Understanding online advocacy campaigning
“ There is no secret recipe, there are key
ingredients .”
Ingredients of running a campaign
1- Defining the issue
2- Defining the general goal
3- Defining the specific objectives
4- Identifying key players
5- Strategic communication
6- Channels of delivery
Activity
“What is your issue”
?
1- Defining the issue
Activity
“What is your general goal?”
2- Defining the general goal
Activity
“What are the specific
objectives?”
3- Defining the specific objectives
Activity
“Who are the key players?”
4- Identifying key players
? ? ? ? ? ?
Activity
“What are the elements of your
communication strategy?”
5- Strategic communication
Multichannel - Online/Offline doesn’t exist anymore, you should run a real
multichannel campaign
Simple ideas can be best ideas
Surf Viral Success
Innovate
Energize and Motivate Your
Supporters
Tools for online Advocacy
Structure
Themes & Plugins
Tips and tricks
Concept
Facebook apps
Facebook in
advocacy
How to create and
install Facebook
application
https://developers.facebook.com/docs/appsonfacebook/pagetabs/
Storify
Twibbon
#
Aggregate Yahoo pipes
Visualize it Visaul.ly
By time By location
By %
E - Petition
Few Notes on the process
Activate – Be proactive. Reach
out, communicate and build relationships
with your advocates. Don’t wait for them
to come to you.
Nurture – Offer essential/extrinsic
incentives to help make advocates feel
special and an extension of your brand or
company.
Empower – Help them help you
spread brand messages.
Listen – The first step involved in
moving passive social media connections
towards some level of engagement is to
understand their information needs. What
type of content do they want to consume?
What conversations do they want to have?
Publish & Participate – Designing a content strategy that make you
relevant is very important. Part of this
publishing plan should include active
participation on behalf of your organization.
Don’t just broadcast.
Thank you!
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