Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
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Transcript of Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
facebook.com/capacityinteractive
@capacityint
source: Accenture Interactive CMO Study for AdWeek July 1, 2014
Friends of Fans
Interest Targeting
Lookalikes
Fans , Remarketing &
CRM
Impressions
1.1 million
1.4 million
Clicks
2,000 .2% CTR
27,000 2% CTR
Conversions
65 $12,000 Revenue
128 $23,000 Revenue
-33% ROI
360% ROI
Cost
$18,000
$5,000
Plus with Facebook you get:
89,000 Likes, Comments, Shares
1,600 Page Likes
online
Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected.
Announcing our 2014/2015
Season.
View Season & Renew Today>> goo.gl/nRB5bG
Renew by 3/15 to retain or upgrade your seat location.
Raise a glass to FREE PARKING!
Subscribers park for free, so renew today:
>> goo.gl/nRB5bG
When it comes to parking, the closer, the
better. For the most convenient parking
options, make sure to renew before
MARCH 21st.
Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected.
Announcing our 2014/2015 Season.
View Season & Renew Today>>
goo.gl/nRB5bG
Renew by 3/15 to retain or upgrade your seat location.
SAME SEAT. LOWEST PRICE.
Did you know that ticket prices vary depending
on when you purchase?
>> goo.gl/nRB5bG
To keep your seats at the best price, renew
your subscription by MARCH 15th.
Topic & Contextual
Interest Targeting
Lookalikes
Remarketing
Source: Pew Research Center’s Internet & American Life Project
Source: eMarketer
Source: Pew Research Center’s Internet & American Life Project