Online Advertising rAte CArd - Daily Hampshire Gazette · Online Advertising rAte CArd *Rates and...
Transcript of Online Advertising rAte CArd - Daily Hampshire Gazette · Online Advertising rAte CArd *Rates and...
Online AdvertisingrAte CArd
*Rates and statistics updated 8/15/2016
Minimum purchase 30,000 impressions
Quick Stats • Average monthly pageviews 1,075,171 • Average monthly unique visitors 213,551.
UnderstandingOnline AdvertisingHomepage: The “front page” of a web site.
Run of site (Ros): All pages of a web site.
section page: Topic page (e.g., Sports, Arts, etc.).
pixels: The “dots” on a computer screen.
pageviews: The number of pages seen by readers.
impRessions: The number of times an individual ad is seen by a reader.
ON LINE RATE CARD
Targeted AdsHomepage ............................$17 cpmLeaderboard, Medium Rectangle or Half Page
Mobile only ............................$17 cpmBeyond Program (off site) .....$14 cpmGeographic, Demographic & Behavioral Targeting
Run of Site (ROS)Leaderboard, Medium Rectangle, Half Page or Mobile ..............$15 cpm
New!SponsorshipDaily Hampshire Gazette Headlines
Banner Ad ..................... $300/week or(550x90 pixels) $1,000/monthEmail BlastSent to Gazettenet.com registered users ......................................$50 cpmOver 35,000 engaged Gazettenet users
mobile
Homepage & Section Pages
leaderboard mediumrectangle
halfpage
mediumrectangle
Story Pages
halfpage
mediumrectangle
leaderboard
leaderboard
mediumrectangle
mediumrectangle
leaderboard mediumrectangle
mediumrectangle
halfpage
leaderboard
Section Pages
Leaderboard (728x90 pixels)
Medium Rectangle (300x250 pixels)
Half Page (300x600 pixels)
Mobile (320x50 pixels)