Online advertising opportunities toraise awareness and generate leads

Overview

Online engagement:Monthly unique users – 267,445 Monthly page views – 880,328Twitter – 34,700 followers LinkedIn – 6,636 group membersfacebook – 1,667 likes

Display adverts (leaderboards, MPUs, etc) run on a tenancy basis from Monday to Sunday with a maximum of 4 advertisers. There are approximately 31,000 recipients registered to receive the daily / weekly newsletter.

Mobile adverts also run on a tenancy basis from Monday to Sunday and are exclusive.

The Grocer brand has been the market leader for the past 150 years. We are the first choice when communicating with the grocery retail market, FMCG manufacturing and producers.

Display advertising positions

Super leaderboard Leaderboard

½ page

Mid medium rectangle

Top medium rectangle

Mid medium rectangle

Display advertising positions

Background banner

Super leaderboard

Display advertising positions

The largest single space available on the website, perfect for creative, big impact advertising.

250px deep v's the 90px depth of the standard Super Leaderboard.

Billboard

Display advertising positions

Background banner

Billboard

Interstitial advert

Big impact, disruptive advert. Served to every unique user once per day for a week. Offering a 1000x500px space for your message.

Hugely effective for product launches and high brand awareness campaigns.

Homepage takeover

Super leaderboard

½ page

Medium rectangle

Background banner

Super leaderboard

Daily & weekly newsletter

We send a standard newsletter to registered users every lunchtime and a premium newsletter to the subscribers in the afternoon plus a weekly round up on a Monday.

There are approximately 31,000 recipients in total. The text adverts are very effective for driving traffic and the display adverts for raising awareness.

Text advert 1

Medium Rectangle 1

Text advert 2

Medium Rectangle 2

Text advert 3

Top Leader

Bespoke e-mailshot

Deliver your marketing message directly to approximately 23,000 registered recipients.

All are engaged users of thegrocer.co.uk and have a strong connection with our brand.

Create strong brand awareness and generate a high level of traffic to your site.

Mobile Advertising

Mobile advertising is served on a week tenancy basis, Monday to Sunday, and is exclusive.

thegrocer.co.uk mobile site receives 160,000 impressions per month.

Mobile usage has been growing steadily and now accounts for 26% of the site visits.

Lead generation

Lead generation offers accountability and ROI with online marketing.

The package includes a dedicated landing page, 2 week text advert on the newsletter, 1 e-mail shot and text listing on site / newsletter.

Options include white / technical papers, surveys and competitions.

Image of download Company logo

Data capture

Lead generation e-mailshot

Delivered directly to the inbox of approximately 23,000 registered recipients to drive traffic to your lead generation campaign.

Co-branded with The Grocer to optimise click through rates.

Rate card

Display (rates are weekly unless otherwise stated)

Top leaderboard £590 Top super leaderboard £685Bottom leaderboard £400Bottom super leaderboard £460

Top medium rectangle £750Mid medium rectangle £600Bottom medium rectangle £450

½ page £1,015Billboard £1,525

Interstitial advert £3,105

Background banner £925Homepage takeover £1,000/day

Expandable +15%Video content +15%

NewsletterLeaderboard £925Text advert 1 £890Medium rectangle 1 £830Text advert 2 £760Medium rectangle 2 £700Text advert 3 £640

Bespoke e-mail £2,780 per send

Mobile £500

Lead generation £4,176 packageWebinar £8,000 package