Online AdvertisingPreface

SEM (Search Engine Marketing)• What

Search Engine Marketing. Where SEO tends to refer to a process performed for benefit in organic rankings, SEM tends to focus on paid aspects of search advertising.

• WhoEveryone or business owner who has websites.

• WhereGoogle AdwordsYahoo Small BusinessBing Advertisingetc.

• When- Low amount of visitor- Low amount of quality visitor

• Why- search engine is #1 reference on the internet- 70% of website visitor came from search engine- 60% of these visit converted to sales

• How

Market Analysis• Demography• Attitude

Material• Keywords• Text / banner /

video

Maintenance• Reporting• Optimizing

Eg.

Social Ads

Facebook Social Ads

• WhatFacebook is the largest social networking site. It has more than 500 M users and growing.Facebook Social Ads is ads running in Facebook.

• WhoAnyone or business owners that in need of huge exposure.

• WhereThe ads will be shown in almost all Facebook pages.

• Why- 500 M users- Social behaviors

• How

Market Analysis• Demography• Attitude

Material• Text & Banner

Maintenance• Reporting• Optimizing

Endorsement• What

In promotion and of advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product

• WhereSocial MediaWebsite / Blog

• WhyEndorsement = WOM, WOM is the most powerful form of advertising

• How

Market Analysis• Demography• Attitude• Placement / Endorser

Material• Text • Banner• Article

Maintenance• Reporting

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