Oniryx competitive intelligence framework - 20150604 - v1-0.pptx extract

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THE “COMPETITIVE” INTELLIGENCE IN THE DAY2DAY BUSINESS OF YOUR COMPANY

June, 4th 2015

v1.0 (slideshare version)Ludovic Daix

ONIRYX - LUDOVIC DAIX

ONIRYX - LUDOVIC DAIX 2

TABLE OF CONTENT

Personal Details

The Competitive Intelligence Model

The Military Point of View

Competitive Intelligence Framework

Use cases


BUT FIRST OF ALL… WHAT IS IT ?

Which one is the real Earth representation ?

Differences exist: Representing 3D in 2D is impossible

Error / Manipulation / Marketing

Is the Visible, the Real ? Have a full overview and understanding of the Reality is also

impossible

Know the used methodologies in order to avoid misunderstandings


PERSONAL DETAILS

1994 - 2011 •La Défense •Tank Platoon Leader, a mission in Kosovo => Offr IT / GIS => SatCen – ACOS-IS

2011 - 2013 •Capgemini•Project Manager (Prince2), expert in GIS & Architecture Enterprise (TOGAF)

2013 - … •Oniryx/TealIT•Collective Intelligence / Self Management•HEC-ULg : Master Class in Competitive Intelligence & Training Partner


CONSTATIONS

Information Is everywhere

Can be anything

Is unstructured

Can be polymorphic

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OBJECTIVES

Control Risks & Threads

Protection

Counter-influenceONIRYX - LUDOVIC DAIX

Identify “Weak signals”

Navigate in the information flux

Take back the initiative on our ecosystem

Dare to confront ourselves to information

Right data to the right men

Anticipation

Innovation

Competitive advantages


THE COMPETITIVE INTELLIGENCE MODEL

WatchSharing• Security• Analyse

Influence


THE COMPETITIVE INTELLIGENCE MODEL – IT VARIANT

Collect Process Distribute


THE COMPETITIVE INTELLIGENCE MODEL

Advantages

Easy to understand and to apply

Easy to enhance


THE MILITARY POINT OF VIEW

Must take decisions Operations: own knowledge and tactics

OPFOR: their knowledge, doctrine & tactics

Confrontation in order to choose between proposed Plans

Planning, Requirements

Collection

Processing

Analysis

Dissemination

Direction

Collection

Processing

Dissemination


THE MILITARY POINT OF VIEW: CONTINUOUS INTELLIGENCE NEEDS

http://www.opengeospatial.org/domain/defense_and_intel


THE MILITARY POINT OF VIEW: ADVANTAGES / DISADVANTAGES

Advantages

Systematic

Same in whole organization

Hierarchy compliant


COMPETITIVE INTELLIGENCE FRAMEWORK (CIF)

Context The world is changing & complex => « Be Agile » is necessary in order to

win against noise

« Analysis » is very complex => « Exploitation » and « Decision » processes

The idea : Integrate the Military Intelligence Cycle in the “steps” of the Competitive

Intelligence Model

Processes / Activities / Data


Security

CIF-P : ELABORATION

Share

Watch

Share

Exploitation

Decision

Collect

Influence

Plan


CIF-P : VERSUS STRATEGIC INTELLIGENCE PROCESS

Share

Watch

Influence

Prot

ectio

n

Share / Publish

Watch

Exploitation

Influence

Decision

Share / Process

Plan

Collect

Options

DomainS

Context


CIF-P : VERSUS MIL INTEL PROCESS

Planning,

Requirements

Collection

Processing

Analysis

Dissemination

Direction

Collection

Processing

Dissemination

Prot

ectio

n

Share / Publish

Watch

Exploitation

Influence

Decision

Share / Process

Plan

Collect

Options

DomainS

Context


CIF-P : VERSUS DECISIONAL FOUNTAIN (B. CORNELIS, ULG) & PDCA

Documentation

Decisional Analysis

Decision

Implementation

Evaluation

Prot

ectio

n

Share / Publish

Watch

Exploitation

Influence

Decision

Share / Process

Plan

Collect

Options

DomainS

Context


Prot

ectio

n

Share / Publish

Watch

Exploitation

Influence

Decision

Share / Process

Plan

Collect

Options

DomainS

Context

CIF-P : INFORMATION PROCESSORS TYPES

Import Data Software: Google Alerts / …

Integration Software: Knowledge Plaza / …

Publication Software: Exchange / SharePoint

/ …

Social Media: Exchange / LinkedIn /

Facebook / …Human

Human Human

Protection Software: Antivirus / …

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CIF-P : TYPE OF DATA

ONIRYX - LUDOVIC DAIX

Prot

ectio

n

Share / Publish

Watch

Exploitation

Influence

Decision

Share / Process

Plan

Collect

Options

DomainS

Context

Prot

ectio

n

Collected Data

Processed Data

Structured Data

Exploited Data

Improved Data

Published DataPublished Data

Improved Data

Exploited Data

Structured Data

Processed Data

Collected Data


CIF-P : FOCUS ON EXPLOITATION

Proposition

Domains

Context

Domain A

Context

Domain B …

Propositions

Domains: HR, Projects, Legal, Marketing, Strategy…


CIF-P : INTERACTIONS BETWEEN EXPLOITATION & WATCH

Source A Source B Source C

Domain A Domain B

WATCH

EXPLOITATION


CIF-P : FOCUS ON COLLECT & WATCH

http://www.htcia.org/2014/01/open-source-intelligence-gathering-webinar/

Characteristics: Independent

Technically focused

Can be used by several domains

Oriented inside and outside the organization

Can be continuous or punctual

Type of “Sensors” : Human, Open Source (incl. website, news, crawlers,

aggregators, …), SIGINT, Archives…


CIF-P : ADVANTAGES/DISADVANTAGES

Advantages

In time / in context

Network concepts

Based on experience

Confrontation of ideas

Reuse of results

Feedbacks processes

Modular / Scalable


CIF-P : USE CASES

One-person Company

Small Business Company

Medium Business Company

“Big” Company

Public sector

Public/Private Partnership

Audit / Gap analysis

Implementation follow-up

Cartography of the CI tools

We can certainly understand the Framework as a Decision Support System


CONCLUSION

Coherent / realistic compared with past experiences

This Framework provides an model in order to map the whole process

This Framework is modular and can be adapted

Prot

ectio

n

Share / Publish

Watch

Exploitation

Influence

Decision

Share / Process

Plan

Acquire

Options

DomainS

Context


QUESTIONS / DISCUSSION / FEEDBACKS

And you, where are you in this approach ?

Oniryx competitive intelligence framework - 20150604 - v1-0.pptx extract

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Transcript of Oniryx competitive intelligence framework - 20150604 - v1-0.pptx extract