TEAM ONION

Registration Type:

Existing Start Up

Onion TechnologiesTeam Member Name Email ID

Prashant Sachdev prashant.sachdev@gmail.com

Nilesh Daine ndaine@gmail.com

Giridhar Sachdev giridhar.sachdev@gmail.com

CONTENTIFY

Agenda

Introduction Market Background Market Need

Solution Value Proposition Competitive Positioning Team Marketing

Go-to-market strategy Market Size Marketing and Sales Plan

Current Status Growth Plan Investment Opportunity

Introduction

Video is the best media User’s time is limited Users want to drive what they want to

watch in the video

We help add value to video Watching videos will never be the same!

Market Background

CD / DVD are important medium for audios / videos

Tremendous increase in use of audios / videos in various verticals(more than 50% traffic on Internet is due to videos)

VOD and DVR are right around the corner

Market Need

Rising need for annotating long videos and audios

Need of browsing inside audio / video and advanced playback options like filtering

Our Solution ‘Contentify’

‘Contentify’ is easy to use software that helps create ‘Table of Contents’ for videos and audios

Clients can deliver audios /videos in CDs, DVDs, or with online streaming / download

Snapshot

Value Proposition

Content Companies Increase video / audio adoption by making

them similar to traditional media Strong differentiator in a very competitive

market

Content Users Easy to navigate through the contents Make audio / video more useful

Competitive Positioning

Competitive Landscape ‘Gotuit Media’ in Boston (2000)

Funded by Highland Capital, Atlas Ventures [$16M] ‘Veotag’ in New York (2006)

Funded by Angel and VC [$2M] ‘Omnisio’ in Silicon Valley (2007)

Ycombinator start-up acquired by Google [$15M]

Unique Selling Proposition Flexible to support online / offline consumption Unique business model

Source: www.crunchbase.com

Giridhar Sachdev

CFONilesh DaineCo-founder / VP

Engineering

David Connor*VP Sales & Biz Dev

Development Team

Josh ShortlidgeMentor

Prashant SachdevFounder / CEO

David ConnorAdvisor - Marketing

New Hire*

Sales Lead - India

Org Structure

* => Probable

Team : Leadership Management

Founder & CEO: Prashant Sachdev Babson College – MBA Entrepreneurship, Pune University – BE Computers;

Kenati Technologies – Core Technical Member Passionate about Digital Media, TV and embedded devices

VP, Engineering: Nilesh Daine Shivaji University – BE Electronics; Working Professional in MNC – Dev

Manager Leads Product Development for niche start-ups and MNCs

VP, Sales and Biz Dev: David Connor* Senior Marketing Consultant www.t-a-g.com – Business Development

CFO: Giridhar Sachdev Successful Entrepreneur, monitors every penny invested to ensure that it

results into more pennies in future

Mentor: Josh Shortlidge Harvard Undergrad and Babson Alum Serial Entrepreneur in technology space

Go-to-market Plan

First Beach-head is Education / Training Vertical Focused approach towards success Saves sales effort Willing and ready to buy

Other target markets like recorded events (e.g. wedding, cooking), news channels, movies and other premium videos

Eyeing for DVR and VOD market

Market Size in 2007

Total Addressable Market (TAM)

Market growing at 15%

(In million)Total E-Learning Market $60,000.00Corporate Training $13,510.00LMS / Platform $810.60 6%Video-Audio based $405.30 50% - Live + interactive training $40.53 10%Only Video / Audio based training $364.77 - soft skill training $182.39 50% - non computer based $91.19 25%Addressable Market $91.19

Already have some solution $18.24 20%Looking for solutions $36.48 40%Not ready / laggards $36.48 40%

Source: MarketResearch.com

Sales and Marketing Plan

Category of product Pre-Existing Category of Video Indexing

Software

Channel Strategy Direct - Mail and Sales Force Online - Keyword based marketing

Education Market Blogs, forums, conference like Adobe MAX Technology partnership with company like

Brightcove

Current Status

Market Traction Potential Early Customers – Babson, EDII Demand among wedding videos

Engineering Closed Beta [Dec’08] Beta [Mar’09] Software-as-a-Service Deployment [June’09]

Marketing Basic market research done

Growth Plan

Average annual revenue per customer => 129,000

Software-as-a-Service Model NPV@25% => 5,560,468 IRR => 47% Plan to enter other markets in year 3

(Funding and projections of which are not present here)

Year Customers Revenue Acquisition

Cost EBITDA EBITDA Margin

I 10 - (5,586,340) II 100 14,190,000 105,912 1,413,210 10%III 130 30,960,000 94,271 5,921,140 19%IV 169 52,761,000 75,938 20,590,771 39%V 220 81,102,300 64,499 42,593,598 53%

Figures in Rupees

Investment Opportunity

Seeking Rs 130 lakhs approx $300K as seed fund Use of Funds

$150K initially Best Product in the Market 10 customers signed up

$150K after year 1 100 customers signed up in year 2 Cash Positive by end of year 2

Preferred VC Profile Business Experience and contacts in the domain of company Ability to fund future rounds and / or contacts in investor

community Exit Possibilities – Acquisition by e-learning companies

(e.g. Adobe) Value of company in year 5: Rs 24,00 lakhs (Revenue

Multiple of 3) With 25% ownership, investor earns 600 lakhs (4.6X

returns)

Thank You …..!

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We later re-branded as onion.tv

Enhance Your Media Playback Experiencewww.onion.tv